“There’s nothing more toxic to productivity than a meeting,” Jason Fried argues, author of the best-selling book, Rework, “They break your work day into small, incoherent pieces that disrupt your natural workflow. They often contain at least one moron that inevitably gets his turn to waste everyone’s time with nonsense… The goal is to avoid meetings. Every minute you avoid spending in a meeting is a minute you can get real work done instead.”

Did you get that? It is painstakingly difficult to form everyone around the table for a discussion. More than that, it’s unproductive. It’s time-consuming. It’s inefficient. Your co-workers are morons. Feelings could get hurt. Souls misunderstood. We should avoid each other at all costs. Don’t talk. Crouch and hide behind a monitor, like you learned to drop and roll for a fire.

Fried argues if you absolutely must hold a meeting, you should set up a timer and invite as few people as possible. Which really describes an industrial factory full of machines, not a cadre of smart people in a pioneering workplace, does it not?

More and more, solutions toward a better workplace include making sure we’re as far apart from each other as possible. Escapism is cloaked in flexible schedules, location-independence, and working from a coffee shop to the point of being revered; it’s okay that most people could never see another person and still do their job effectively.

We intentionally court the label of recluse as status symbol; evading a meeting is hip and progressive. Conversation is out.

A good deal of this obsession can be credited to our educational pedigree, where the American obsession with rote learning and standardized testing has married that old and outdated hag of work, the industrial model. Their child is the monstrosity of a workplace that we have today. Such systems, the trappings of knowledge and innovation, have actually killed creativity to the detriment of the current and future economy, and of course, our spirits.

We’re running away and far away in the wrong direction. Away from each other and towards nothing at all more grand, preferring the safety and fortitude of our screens more than the uncertainty and uncontrollability of real-life interactions.

Creativity once required a lone artist with his canvas or an eccentric inventor toiling away in his garage. But the new economy will increasingly require us to work together, to learn through the discovery of dialogue, the challenge of ideas and the experience of being in the same room – after all, the subtleties of a person’s mannerisms just don’t come through in a smiley face emoticon.

So maybe you could start a new kind of work revolution. One that doesn’t push away from each other but attracts us closer. Get up and talk. You know, within a physical distance that doesn’t require the use of email, text or gchat. Throw out your timer. Fight over something. Be interesting. Interrupt someone’s work.

Reach out and touch someone.

Work is the constant sifting and winnowing of how we make sense of the world. And real work can’t be done solely inside of a screen.

Speak Out.

And while young people have the best intentions to be part of the communities we live in, we’re being challenged by a number of conflicting events that contribute to a lack of involvement in local community.

For starters, disillusionment towards faith and religion has forced the institution to turn its reign over to Facebook as chief community builder. And despite the fact that our social circles are shrinking and loneliness is increasing, we choose where we live, in part, by how easy it is for us to maintain our quasi-anonymity.

Our friends “move in the same circles we do and are exposed to the same information. To get new information we have to activate our weak ties,” Albert-Laszlo Barabasi explains in his book Linked (via Valeria Maltoni).

So all of our Facebook and Twitter friends (those weak ties) are actually “critical to the creative environment of a city” sociologist Richard Florida reports, “because they allow for rapid entry of new people and rapid absorption of new ideas.”

Life and community, my friends, just isn’t the same. And nowhere is this so obvious, in-your-face and damning than the current alarm of the real estate market.

Before the economy collapsed, young people were being locked out of the housing market by astronomical housing prices and by our predecessors, Generation X and the Baby Boomers, who grew even richer.

Now that the housing market has collapsed, it means more young people are content with not owning a home. But as the prevailing American sentiment goes, if you don’t own something, you don’t have a stake in the future of our country. Young people don’t buy that. Literally.

Ownership is an antiquated belief belonging to another generation. Gen Y abandons ownership. Instead, today’s young people subscribe to a culture of services and leasing.

We subscribe to services that allow our lives to be easier – Peapod, Mint, Netflix, Pandora, Alice, and ZipCar to name a few. More and more individuals do this in order to pay less, acquire more, and change whenever the desire hits.

“Owning a car used to be the key to freedom,” one millennial marketer argues. “But now younger generations are seeing car ownership as a liability that ties them down.”

And being tied down is the last thing the transient Gen Yer wants. “Owning a home also ties workers down,” NY Times columnist Paul Krugman reports. “Even in the best of times, the costs and hassle of selling one home and buying another — one estimate put the average cost of a house move at more than $60,000 — tend to make workers reluctant to go where the jobs are.”

That’s cool with Gen Y because we plan to move in a month or two for that tech job, relish inner-city downtown life, or can’t see the sense in purchasing a home when we’re going overseas in June to work at a NGO anyway.

“Houses simply do not fit in very well with the demands for flexibility, mobility and continuous innovation in the creative economy,” Florida reports. “They cost a lot and suck up a ton of capital.  They are energy sinks and most people and families don’t use or need all that space.  They’re environmental disasters.  There is a growing body of economics research which suggests home ownership is associated with lower rates of productivity, lower incomes, and higher rates of unemployment.”

Gen Y will certainly grow up at some point, make commitments, have a family and settle down – indeed, research shows that is our every intention. But we are doing so at a later age, and by then, it may be too late and the world too different for local community to thrive.

Changing quarters.

What do you think? Will the housing crisis and Gen Y’s attitude towards ownership change community forever? And if you don’t own a home and aren’t connected to any particular institution, will you have any reason to contribute to the local community? Does it matter?

I didn’t have a response at the time. I was like George in that Seinfeld episode (he goes to great lengths to deliver a retort to a coworker), floundering for the perfect comeback.

I couldn’t come up with anything, and later realized that this person? This person doesn’t even have a blog. Pfft. How can you possibly understand the concept of social media if you’re not a participant?

Of course you can understand it on an intellectual level. Like, I understand war even though I’ve never been a soldier. But you can’t really get it unless you’ve been in it. Unless you’ve been in it to win it in fact.

So let’s clarify something. Blogging is one of the most valuable and intimate forms of social media that exists. It’s akin to writing love letters back in the day. It’s not as good as spooning your girlfriend, but it works.

And when people talk about authenticity, transparency and engagement or the newest five rules of social media, they’re really talking about intimacy. That is, being less lonely in this great big messed up world of ours.

So if you’re not participating – i.e., if you’re not responding to blog comments, or if you’re talking to yourself on Twitter, or you’re refusing to claim your name on Facebook, you lose.

If you do not participate, you are not a part of social media. You’re last year’s season. Obsolete. Outdated. Old-fashioned. And oh-so entrenched in traditional media. Do you want to be a gatekeeper or a gatejumper? I’m going to give you a hint. Gatekeepers are like those London guards in the big funny hats. I told my mother that when we visited London, I thought one guard was particularly cute. She was extremely put out.

“Remember,” she said, “it was 96 degrees and he had to stand there for who knows how long. I felt bad for him.” She felt bad for him.

Gatejumpers on the other hand, they get to go wherever they want. Even into air-conditioned buildings.

Going wherever you want, that takes some gall. It’s such a big responsibility. This is why a lot of people – and a lot more companies – fail at social media. Because we all want to connect to people and ideas, but to do that you have to go ahead and open up. You have to expose that birthmark on your ankle, the stash of Ben & Jerry’s in your freezer, and the fact that you can be hypnotized by a girl hula-hooping.

People fail because it’s scary to put yourself out there. Like Zeus and I, we’re really bad at this. Or mostly I’m bad at it, but I’m trying to be better because I understand vulnerability is good. But practicing it is something different entirely.

Companies fail because somewhere along the line, branding gurus rolled right over the fact that companies are made up of people, not a blacktop of products. Underneath the monolith that defines companies today are ideas, opinions, passion.

Social media is about synthesizing and refining ideas, opinions and passion. You know, two-way conversation, or more often than not those racy three-ways or more. And in being any way but alone, you discover value and an understanding that is difficult to grasp if you’ve never even participated in the conversation in the first place.

Related Post: Social media doesn’t create new generation leaders

I know this because straight out of college I dated two med-students back to back. Also, Belle’s boyfriend is a neurosurgery resident. He never lets me forget it. Which is fine because I’m not the one who thinks that great veins are a turn on.

An emergency room is open twenty-four hours a day, and responds to everything that comes in. ER doctors have no specialization. They know a little about everything, and so they also know nothing.

Generation Y is the ER doctor of generations.

We’re doing pretty darn good. We’re saving lives. But is it enough to live up to all the hype?

Not having a specialization means that we’re buying blueberry pies rather than making them from scratch. In other words, we’re not putting in the time to create quality, seemingly preferring quantity as proof that we’re a demographic force to be reckoned with.

What’s good about this is that we have the ability to respond quickly to issues that come up. The presidential campaign, for example, or the Virginia Tech shootings.

What’s bad about this is that it is an emergency room approach. We’ll fix things as they come along. Place a band-aid on and sing a song.

We’ve yet to look at the underlying structures of the workplace and the economy and cities and relationships, and therein lies the opportunity. It isn’t that we’re not making change already. It’s that we can be making more meaningful, more impactful change.

My own organization struggles with this. We often worry that in being everything to everyone in order to serve the varied tastes and interests of young talent, we are also nothing to nobody.

We also believe that we are doing many good things, and we certainly are. But we have issues. Issues that are symptoms of a larger underlying structure upon which the organization is built. And if you’re only addressing the symptoms, and not the underlying causes, you’re in trouble.

We’re scared to change, and indeed, we seemingly don’t have to change. We are a good organization. And Generation Y is a good generation.

But don’t we want to be great?

Without understanding, addressing, and changing our structure, Generation Y will forever be stuck in the emergency room.

We need not just to be the neurosurgeons of the world, but the researchers, the fearless learners, engaging in the constant “sifting and winnowing by which alone the truth can be found.”

Ryan Healy of Brazen Careerist argues that “our fights and causes will be not to tear down established systems like the federal government and big business. Rather, we will strive to fix, repair and rebuild these broken systems, because history shows that the systems do work – if properly designed.”

And therein lies the point. The systems aren’t properly designed. If what we were doing was working, we wouldn’t have global warming, extreme poverty, and war.

Most of Generation Y is comfortable, yes, but the world is not.

Healy goes on to argue that our advances in the workplace are evidence of how “we aren’t revolting in the streets, but improving broken systems.” I hope that we don’t just improve, but redefine.

We do need to work within the system. It is only within a system that you will fully understand how to change it. It’s taken me six months at my new job to understand and grasp the intricacies of my organization in order to be in a position to actually address them.

It is only by being fully involved in the corporate cultures in which we work, in the neighborhoods we live in, and in the politics that govern us that we will be the civic generation of builders.

Generation Y is doing this already. As young workers enter the workforce, we begin to realize that life is harder than the sheltered life our Boomer parents led us to believe. This is good. We need to be a little surprised, a little incensed at what the real world has to offer. We need to test our idealism.

And then we need to use the gap between our current reality, and where we’d like to be, to not only fill the cracks in our foundation, but then engage in the often more interesting work of seeing what the foundation is made of.

Addressing the underlying issues, and not just the symptoms, is perhaps one of the most exciting things we as a generation can accomplish. Besides, we already have the passion and dedication.

Structural force.

It was a time when I was – more or less – happy, and we were seated, twenty or twenty-five of us. Our desks outlined a jagged circle, and I was trying not to check out the young man three desks to the right, because I was still dating my first real boyfriend, trying to make it work from four hours away.

We sat and spoke of our beliefs, the environment, of possibilities. It was the discussion I had come to college for. One that I had looked forward to since the movie Dead Poet’s Society. One that I thought I would have again and again when I moved into my own apartment someday, with paint on the floor and ink stained on my fingers, groups of friends visiting at all hours. Rules would be broken, the establishment dismantled, dreams fulfilled.

But soon, too soon, the imagination of the discussion in that classroom petered out like a mandatory orgasm. And we didn’t stay long after either, filing out of the room like an Orwellian army.

No yelling, no protest, no change. Not even the slightest smell of melodrama lingered in the air.

That was the day that I learned we weren’t like other generations. And it wasn’t all gravy.

Thomas Friedman calls this phenomenon – our generation – quiet. Too quiet, in fact. Penelope Trunk calls us conservative. Not like politically conservative, but lifestyle conservative. As in none of us, except me I guess, are found in dark corners balling our eyes out. Generation Y is balanced like vanilla. Idealism with a cherry on top.

You know, that’s not all bad either, contrary to my sarcasm-infused tone. We’re vanilla vocally because we mainly agree on things. It’s not like the Vietnam war, or women getting the vote, or abolishing slavery where there were clear sides, right or wrong, multiple or few . You know, like, opinions – impassioned and defining.

We don’t really have opinions much anymore. We have beliefs. Opinions are contested. Beliefs are “the acceptance of and conviction in the truth, actuality, or validity of something,” and offensive to question.

These beliefs include that global warming is a problem. The Iraq war sucks. We should all be treated equal. We’re nodding our heads in unison like bobble heads lined up on a bookshelf. Smiling bobble heads, of course. We can’t forget about our idealism.

We are a teamwork generation, fully in line with each other. This, again, is a good thing. Top-down management will not survive the knowledge economy. And so, teamwork, and thus, Generation Y, is inherently conservative precisely because there is consensus, Trunk argues.

But when you seek only consensus and you don’t strongly encourage- nay, require – opinions to be voiced, challenged, turned upside down and explored like a mother searches for lice on her child’s head, then you aren’t coming to a rousing, exciting, and motivating consensus.

Generation Y is so overly focused on the yin of consensus that we’ve lost its yang of conflict. Like Seinfeld’s black and white cookie, the idea of yin and yang in Chinese philosophy is that positive and negative forces act together in order create energy. They are in constant battle, each trying to gain dominance, and if one succeeds in doing so then we are left without balance.

So, without conflict, consensus is a less than thrilling one-night stand.

Nowhere is this as painfully obvious as it is in social media, where we think we’re making a difference by adding the “Causes” application to Facebook, commenting on blogs in such a way as to not offend, where mediocrity reigns supreme, and we insist on engaging in a large amount of narcissistic navel-gazing every Monday morning.

“Martin Luther King and Bobby Kennedy didn’t change the world by asking people to join their Facebook crusades or to download their platforms… Virtual politics is just that – virtual,” Friedman states.

Ah, when will we learn? Conflict is good, fabulous even! Patrick Lencioni builds an entire fable around this exact idea in his popular book Death by Meeting. He discusses why most meetings suck, the main crux of his theory being that there is no conflict, no drama. No one voices their opinions loud enough in order to be hypothesized, tested, revised.

Think about decisions by committee (read: team). It’s a long, drawn out, excruciating process. The resulting consensus is often a watered-down version of what could have been.

This is the status of Generation Y – a watered-down version of what we could be.

We’re all about the team, but don’t exactly know how to use that effectively, preferring to be quiet, conservative, coloring inside the lines. Meaning, we play by the rules to create change and aren’t aware of what those rules are. Meaning we’re perfectly content not to push boundaries or ourselves.

There is good reason for this. “There is a strong, strong millennial dislike of ambiguity and risk,” Andrea Hershatter says. If the directions aren’t clear, we’re not going on any road trips.

This hesitancy creates a lack of urgency. Change is necessary, but there are no sands through the hourglass urging us that these are the days of our lives. No, we believe our children will deal with it, or someone will deal with it, somewhere, and we’ll just try not to make it worse, and probably – hopefully – make it better. We hope.

Hope. Guffaw.

Screw hope. Where’s the outrage?

If Generation Y is “not spitting mad, well, then they’re just not paying attention,” Friedman argues. “That’s what twentysomethings are for — to light a fire under the country.”

To light a fire, you have to have conflict, and to have conflict, you have to have an opinion.

That’s a good place to start for now. Stop being so nice.

Respect other viewpoints enough to challenge them.

Respect other ideas enough to disagree.

Moon the entire left side of the highway from your car window with your opinion on your backside. Put it out there for all to see.

Look to the cookie.

1. Ditch the car. I know a guy who drives a couple blocks from his condo to the bars. It’s one of those things that gets under my skin and makes me go crazy. The single best thing you can do to help the environment is to not own a car. Instead of driving, you can walk (gasp!), ride the bus, or carpool and carshare.

At my last job, I rode the bus to work every day. Now, my workplace is only a three minute walk away (the coffee shop and my cubicle both), and I actually miss the bus. There’s something relaxing in having someone else serve you, drive you, and being able to people watch, look out the window, read, listen to music. It’s a good way to start the day.

2. Live in a trendy location. If you live downtown, you’re probably doing this already. Living downtown in a city usually means that you are living in a small footprint . My apartment is 450 square feet and my new condo is 650 square feet. A trendy location is also close to farmers markets, the grocery store, bars, restaurants, coffee shops, parks, bookstores, libraries, fitness clubs, and shopping! I.e., the places that have a good walkabilty score. My walk score is 97 out of 100. That’s good for your health and good for the environment.

It’s easy not to own a car when you live in such a great location. It also means that you’ll always be only steps away from the best things happening on any given day. You will pay more in rent for living in such a location, but with no car costs (up keep, gas, insurance, parking costs, etc.), choosing the right neighborhood will ultimately be cheaper.

3. Eat yummy food. No chain restaurants. Keep it local. Avoid food that you don’t know where it came from. And for goodness sakes, please stop going to Starbucks. Here in Madison, there is a Starbucks on both ends of State St. It’s ridiculous. You probably live where you do for a reason. Why go somewhere that is the same everywhere across the world? Celebrate the uniqueness of where you live and who you are. Of course, even local restaurants don’t always have local food, but just try your best. When you eat food that is local, it tastes better and is better for you. And you shouldn’t settle for anything less to take care of your body.

Being good to the environment is not about living with less. It’s about living with more. Living better. It’s about quality over quantity. And it’s definitely the Modite way to go.

Greener pastures.

Here’s how video games can show companies, nonprofits, and others how to keep young talent engaged:

Give us a BIG challenge… Video games are not easy. They’re complex, challenging and take a long time to complete. Hours upon hours are spent wearing the skin on our thumbs down to the bone.

Generation Y doesn’t want to lick envelopes. We’re up for the challenge. Let us lead your next project.

…with small steps... Video games give us a big high-five every time we reach the next level, self-motivating us to keep playing.

And Generation Y workers are intrinsic motivation junkies. According to Richard Florida, author of the Rise of the Creative Class, Generation Y “values intrinsic rewards more so than salary and benefits.” Extrinsic factors such as money, promotions, rank and prestige don’t do much for us.

We’ve been “suckled on the principles of intrinsic motivation,” argues Tamara J. Erickson at Harvard Business Online. We would prefer to have careers that make us feel good and do good for the planet. Shiny external bribes may turn our heads, but intrinsic factors keep our attention long term.

Employers can retain young workers by recognizing “smaller steps are far better than big infrequent increments” according to Erickson.

…and celebrate often! With each new level passed in a video game, there is a celebration. It’s rare that people get tired of playing video games. That’s because it’s fun to make it to the next level. Fun and celebration are essential to avoiding burnout. Too many workplaces just focus on the pot of gold, not the colorful journey to get there. Small successes should be shared and merit party-time.

A recent New York Times article reported that “the polling firm Roper Starch Worldwide did a survey comparing workplace attitudes among generations, 90 percent of Gen Yers said they wanted co-workers ‘who make work fun.’ No other generation polled put that requirement in their top five.”

These three steps create an addiction, and if you work it right, it’s an addiction that will help your organization reach new heights.

Welcome to the next level.