Innovation

Why Instagram is Art

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I love Instagram.

It gives me a great deal of pleasure.

I’m not kidding.

Ryan and I had a big argument about this. He said he felt like a lot of people were on Instagram – including himself – to satiate the human desire to fit in and not be left out. I said it’s because Instagram is art.

Creating is fundamentally part of the human experience. Construction workers report high levels of satisfaction at their jobs (if the project is on time), because they can step back and look and see what they’ve done at the end of the day.

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Work is Irrelevant

Work, that of pursuing a specific passion or purpose, has become irrelevant. As technology increasingly gains momentum, we’ve moved from the age of work/life blur to the age of tech/life blur.

For instance, if you’re a writer, it’s not the content that matters (the work itself), but how the content is consumed and packaged. “We are on the brink of accessing digital content through what they call the ‘splinternet,’” argues Columbia Business School professor Rita McGrath. “Devices, hardware, software, applications and content, rather than being offered interoperably in a wide-open World Wide Web are increasingly going to be stacked up in proprietary ecosystems in which denizens can talk only to each other.”

So iPad apps like Flipboard, Zite and others like it are becoming the norm and offer “a much more natural way to consume content on a tablet, and the aggregation they provide is like having a customized newspaper available at any time,” argues Matthew Ingram on GigaOm.

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