Trust is easily bamboozled.
Like in social media, all you have to do is start a blog and write a lot of content– it doesn’t even have to be original or even good. Next, find partners and create alliances where you tweet, digg and stumble each other’s content. Abuse whuffie to make crowd-sourcing work for you. Mass follow everyone on Twitter, import them into FriendFeed to inflate your subscriber numbers, and then unfollow everyone but twenty on your list. Spam people. Promote under the guise of community. Push. Pull. Publish.
Give your efforts a few months in the oven, and then… voila!