Good spreads – without marketing

Trust is easily bamboozled.

Like in social media, all you have to do is start a blog and write a lot of content– it doesn’t even have to be original or even good. Next, find partners and create alliances where you tweet, digg and stumble each other’s content. Abuse whuffie to make crowd-sourcing work for you. Mass follow everyone on Twitter, import them into FriendFeed to inflate your subscriber numbers, and then unfollow everyone but twenty on your list. Spam people. Promote under the guise of community. Push. Pull. Publish.

Give your efforts a few months in the oven, and then… voila!

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4 lessons in selling yourself

1) A few days ago, at the urging of a reader, I attempted to figure out why the comments section on this blog was a big cluster freak on the page instead of separated into paragraphs like you good readers intended. After a useless twenty-seven minutes of poking around my stylesheets, twenty-seven minutes that I will never get back, I got fed up.

And by “got fed up” I mean I emailed my friend Mic Funk, also known as “funk in your junk,” “funky hunk,” or “thebestwebdesignerintheworld.” It took him all of two seconds to find the problem.

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Personal branding, accountability, and how to just be yourself already

I’ve worked hard over the past two years to change my image. I used to dumb myself down, play my looks up. It was easier that way. I didn’t have to buy any drinks in college, for instance. That was my brand, an image that wasn’t who I was or wanted to be. But it worked, so I kept on.

Until my boyfriend told me I wasn’t interesting enough. Until I came home from a meeting one day, furious for not speaking my mind. Until I had one scary frickin’ visit to the ER. Yeah, those life-threatening events, they’ll get you every time.

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