Oxymorons

“Chain of Fools” No Longer

Chain, chain, chains…. the seduction of big-box stores call to us in the deep, sultry sound of discount, and the lure of low prices are hard to deny. But things are changing. As suburb residents flee back to the city, the scale of monotony is being downsized and localized.

National chains are becoming local brands.

The average Walmart store is close to 200,000 sq ft; that’s the size of Facebook’s new office, four football fields, and three-hundred sixty-three New York studio apartments. But in 1998, Walmart tested a 40,000 sq ft Neighborhood Market store, and now has 200 of those around the country.

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