Categories
Entrepreneurship Start-ups Videos

How to “Fake It Until You Make It”

Quick background: I spoke at the meetup DC Tech earlier this week, which is a monthly event that rivals the NY Tech scene with more than 1000 attendees. My brief talk was about how you can “fake it until you make it” when learning how to code. It was so well received, and so many people requested the presentation notes, I thought I would share a special screencast version of the presentation created just for this blog.

Also, the sound on this video seems loud to me, so you may want to turn down your volume a bit before watching.

Transcript of this video:

I am not a developer. No one would ever hire me as an engineer. But I do love to tinker.

I believe that anyone can build a site and in the process, begin to learn how to code. And I’m going to share with you how I’ve done that today.

For many of you, this will seem too simplistic, but I wanted to show the non-techies out there how easy it is to create a minimum viable product with little to no knowledge of code.

Last year, I tested several of my start-up ideas. One of the last ideas I explored was for a site called Design Pluck – a sort of Pinterest meets Craigslist. The idea was to help design enthusiasts discover design one-of-a-finds in their local neighborhoods. It’s not something I’m pursuing, so feel free to steal the idea. It’s gotten great feedback.

I used three different approaches to “fake” my way into building Design Pluck with only rudimentary knowledge of code:

1. The Search Approach.

I used Google to find a pre-made theme that I could just download and install on my WordPress site. WordPress only takes a quick ten minutes to set up and allows you to change and interact with your site without looking at or touching the code.

Now if you’re not familiar, WordPress themes are completely useable out-of-the-box, but I specifically searched for a theme that was fairly plain and simple, so that I could treat it more like a paint-by-number canvas and customize it the way I wanted.

Most of the differences between the original theme and my site are purely stylistic, or what the web world calls CSS (Cascading Style Sheets). If you had a set of boxes in your living room, you could fairly easy paint them different colors, and that’s exactly what I did.

What was once mostly white and pink on the original theme is now mostly gray and blue on Design Pluck.

CSS isn’t difficult. You just replace one color code with another, and like switching out lipsticks, you’ve just given your site a makeover.

2. The Ctrl-C, Ctrl-V approach (i.e., Copy-And-Paste).

When I wanted to have the search bar functionality follow the user as they scrolled down the site, similar to how Pinterest’s navigation bar follows you, I found a Java code snippet via search that I copied and pasted into the site’s documents. And let me back up and say, I had no idea what I was doing or where to put this Java snippet. I just tried many different places until it worked.

The lesson here is that you’re allowed to experiment. You won’t break anything. A voice in your head may tell you, “no, don’t touch that!” but you can and you should. Your site is your sandbox.

(Just make sure to copy or back-up the existing code before you do anything so you can go back and reference the original if need be.)

So as you’re browsing, the Java snippet allows the search bar to follow you, so when get overwhelmed and decide there are too many choices and you only want to see red items, you can tell the search bar just show me red items in my neighborhood, and voila!

Now, the Java snippet allowed me to have this search bar follow the user, but it didn’t create the custom search in the first place. The way I created my custom search was through my third and final approach.

3. The Download/Upload Approach.

It’s very easy to find different plugins that again, similar to themes, allow you to create the functionality you want on your site out-of-the-box. You simply download them from the many repositories out there, and upload them to your site.

Plugins are modules that allow you to completely bypass the overwhelming process of coding everything from scratch.

Like legos, plugins are out-of-the-box blocks that play nicely with others, and as you fit more and more together, you can create something very complex and very powerful.

The plugins on the Design Pluck site include the custom search boxes, the sign-up form, custom fields, custom posts, the like button, which allows users to like their favorites which will then show up on a favorites page – also a plugin – location maps, an email plugin and more.

All of that functionality is as easy as clicking download, and then clicking upload.

Learn to Code
Of course, eventually you will hit a wall, and will want to do more than these three approaches will allow. In the process, you’ll begin to learn how to code. For this site, I learned a ton about PHP, a bit about JQuery Masonry, and a whole lot more.

I ended up writing some simple code, but what I’m most proud of is that I wrote several of my first functions simply by mirroring  the code I saw in other places.

Just one example of those functions is on the individual store pages. I wanted a store’s products to show up below their store information, and wrote a function to make that happen.

So if you click on a store page like Miss Pixies on 14th St, you would be able to see their store information at the top of the page, and at the bottom, you’d find all of their current inventory to shop.

To you, it may seem like a minor win, but to me, when I figured this out, it felt like I had literally changed the world.

I hope you enjoy changing the world in your own way with these approaches.

Have you ever used any “fake-it” approaches in building a website, or just in business and life?

Categories
Career Finding a job Videos

Can you have any job you want?

Alexandra Levit has just published the book, New Job, New You: A Guide to Reinventing Yourself in a Bright New Career, which is a great resource if you’re looking for a job or trying to find more happiness in your career. And it got me thinking, one of the myths I see over and over is that job-seekers or those looking to switch careers don’t think they have the skills or experience they need.

What a cop-out.

Of course, any career has a set of knowledge specific to that field. As an architect you probably have some technical knowledge about the size of a door jamb as well as general education about your specialization, like hospitals. But now that you’re ready to move to a new field, you don’t feel you have the gutzpah (experience, skills, knowledge) to apply to that journalism position or get into business development.

Very few employers are actually looking for someone with high level of expertise in a topic, but rather someone who can gain results. This is especially true the higher up the ladder you get. Look at the CEO of Yahoo Carol Bartz who originally came from the AutoCAD industry (architecture and design software).

As an unintentional job-hopper, the next job never hired me because of my body of field knowledge, but my track record of results which is a skill-set suitcase that travels with me and increases (one day, I hope it’s bursting open) to any job.

Those transferable skills are what’s most useful to employers: problem-solving skills, project management, marketing skills, business development, staff management, training and development; communication skills, etc. – and those are what should show up on your resume, how you should talk about yourself when networking, and what to include when writing your cover letter.

New Job, New You goes into great detail on these issues so definitely check it out for a motivating way to start the New Year. In the meantime, I’d love to hear from you:

Could you have any job you want? If not, what’s hindering you or holding you back? Do you have a skill-set suitcase? How do you define it?

Categories
Accountability Videos

Is free good enough?

Just because something’s cheap, does that mean you should buy it? If it’s free, should you use it? The recession means a proliferation of cheap and free, but that often means sacrifice. The social network Facebook is free, but at the sacrifice of quality customer service (not that I don’t love Facebook).

My belief is that everything and everyone is connected, so cheapest is not good enough. It’s why I don’t shop at WalMart, I try to buy organic food, I pay more for a hybrid, and make other conscious buying decisions. If it’s cheap at the same time, that’s all the better. But it’s almost impossible to take the full lifecyle of a product or service into consideration every time you shop.

So tell me, is cheap good enough? How about free? Does it matter if you’re foregoing quality or sacrificing the well-being of another or the environment? Where do you draw the line? And how do your values line up with what your actual purchase decisions?

Categories
Blogging Career Social media Videos

Will you regret your online presence?

Bloggers, Facebookers, Tweeters and more seem to be constantly besieged by warnings from young and old alike that we will regret our words, photos and thoughts. One blogger reveals, “I look back at some of my own posts and shake my head.” Online tools make it possible to change in front of the eyes of the entire world… And some believe this is going to be pretty embarrassing in the years ahead.

What do you think? Do you share enough to worry? How do you think your online activities will affect the future?

Categories
Generation Y Religion Videos

Is Gen Y losing religion?

A recent study reports that Americans are changing religion. A lot. Some people talk about practicing religion a la carte, while others talk about leaving church entirely and finding a new kind of community as a result. Either way, things seem to be changing.

What do you think? Is Gen Y losing religion? Do you believe in God, but don’t attend church? Is there a difference between religion and faith?

Categories
Blogging Videos

How to start a video blog – the definitive guide

A lot of bloggers are more proficient in words than in person, so it’s not surprising that many haven’t taken the leap to video blogging. But they should. Video posts provide a great, unique way to connect with your readership. I’m still learning, but here are six tips that helped me get started:

1. Watch a lot of videos.
Write down what you find appealing and what you don’t like. I tend to like short videos with lots of personality. Pay attention to the video content, length, and the format.

Check out these places to start: Gary Vaynerchuk (Wine, Marketing),  Ill Doctrine (Hip-Hop, Political), Startup Lucky (Entrepreneurship),  Design for Mankind’s Dialogue (Art/Design), Momversation (Lifestyle & Mom Blogging), Brazen Careerist (Contest Announcements), Sam Davidson (Social Change & Motivation), and Shama TV (New Media Marketing).

There are many more out there, so feel free to share your own favorites in the comments as well.

2. Stop procrastinating on the technical stuff.
A big barrier is researching the right methods to use. Like, what camera should I buy? How do I transfer video to computer? What program do I use to edit with? What site do I upload it to? How do I embed it?

But these things are remarkably easy. Just trust me on this. If you can use blogging software to write, you can use a video camera to talk. I use a Flip Mino, Windows Movie Maker and Vimeo. You don’t need anything more to start. Even big media companies like Momversation have their contributors use Flip cameras. Fancy schmancy is out.

3. Create relevant content.
Video and written content is not the same. The content you present on video should be a better fit than if you wrote about it. Videos make it easier to be self-involved, so ask yourself, are viewers gaining value from watching?

I generally use videos to clarify or expand on previous posts, instead of presenting new information. This is because the medium is so different from writing that it’s sometimes difficult to present big ideas concisely.

Another good way to use video might be to start dialogue with your readers. Present a quick problem and ask your readers for input on the solution. Or use video to respond to comments in a more personal manner.

Whatever you do, make sure that your videos are good enough to stand on their own, whether they’re complementing the rest of your blog or are the main spotlight on your video-only blog.

4. You still have to write.
Your video should have a point if you want viewers to watch the whole thing. While a conversational tone is great, it’s good to either:

a) Write down two to three bullet points that you want to cover, and/or
b) Write your entire spiel out as if it were a speech

Don’t just ramble. I tend to jot down what I want to say (a page worth is usually one to two minutes in length), and then highlight the key points I want to remember. And okay, sometimes I just practice what I want to convey in the shower. Spontaneity is good too.

5. Practice in front of the camera.
Pay specific attention to your body language and how you present yourself. Video is, after all, a visual experience and viewers want to watch someone who is both authentic and engaging.

Take up space with your arms to project confidence (good for speeches as well), or frame the shot close to your face for a more intimate conversation. Emphasize your points and exaggerate your personality with your facial expressions for an energetic video, or keep your movements tight and slow if you’re trying to show authority.

Watch yourself, experiment and then re-record until you’re happy with the result. You don’t have anything to lose. No one is watching yet.

6. Post a video that’s not perfect.
Don’t worry about getting it right your first video. It will probably be too long, you’ll look like a huge dork, and the guys building a hotel next door will probably take the exact moment you’re recording to use their jackhammer. Whatever.

Look at one of Gary Vaynerchuk’s original videos and then look at one from last week. Big difference. HUGE. You’ll improve with time and confidence too.

Video Talk.

Categories
Career Finding a job Generation Y Videos

Generation Y doesn’t need a reference

This post contains video. If you’re reading via email or RSS, please click through.

This video is a response to the comments I received on my post, ‘Don’t Burn Bridges’ is Bad Career Advice, that was also featured on Brazen Careerist.

One frequent comment talked about the idea that you will someday need a reference from a previous employer to get a job. I argue that you may not need that type of reference, especially for “cool jobs.”

Categories
Videos

When is it okay to quit your job?

This post contains video. If you’re reading via email or RSS, please click through.

You don’t like your new job. Should you stay or should you go?

Subscribe to this blog, yo.
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Categories
Videos

Job-hopping works when you show value

Several people were worried what employers would think if they job-hopped, especially in the recession. But really, too many people don’t know how to talk about their experience in a way that shows value and meaningful experience.

Do you know how to translate your experience into value? Are you staying at a job that you’ve grown out of because you’re worried what future employers will think? Are you just scared?