Tag: web

Categories
Economies

3 Drawbacks of Reputation as Currency

Three facesPhoto: Ygor Oliveira

We talked about how reputation as currency on the web has the potential to be quite powerful. But there are drawbacks to using reputation so fluently. Here are three:

1. You Can’t Have a Bad Day.
Our current economy uses money as a currency, which is great because you don’t need to know or trust me to exchange value. With money as a currency, it doesn’t matter if you’re in a good mood all the time or if you snap at the Home Depot cashier or not. It’s an impersonal exchange.

Reputation, on the other hand, doesn’t allow such flexibility. In fact, your reputation’s value is based solely on so-called “good” actions which are defined by a larger system’s expectations rather than what benefits your individual values or goals.

Reputation as the web’s currency (currently in use as the reviews you left on Amazon, your eBay seller ranking, your Klout score, etc.) sounds great until we realize it is a universal truth that you can’t have pleasure without pain.

People do have bad days (even on the Internet). More than that, people make mistakes and fail often. A system that ignores the very basis of how we learn and solely focuses on the positive is a difficult system to keep up with.

2. You Can Be Someone Different Entirely.
Which leads us to the next issue… reputation as currency forces everyone online to fit into a certain mold and exhibit certain behaviors until we have a web dripping in happiness. And a bunch of trolls. People can create a web presence that has nothing to do with their true selves. And on the flip side, they’re also forced to create anonymous profiles to express their real ideas.

Either way, people can create and manipulate who they are and their reputation easier than ever. That’s important because reputation is based on trust, and the more that we force people to be different than who they are, the more difficult it will be to rely on reputation as reasonable indicator of credibility.

3. You Have To Be Large and In Charge.
Trust development is being outstripped by technology. Whereas trust used to occur over a period of time as a result of working closely with another, now we feel like we can “trust” someone with a quick glance at their Google trail. And that’s a problem for the un-plugged.

“The people who have the highest reputation scores are usually the people who are the most public,” argues Paul Adams. Those who are willing to live their life more freely on the Internet are the reputation winners. No one is re-tweeting your stellar shoe recommendation to the stranger on the Metro. If you’re building relationships in real life or want to maintain some semblance of privacy, too bad.

Online reputation is inherently unbalanced toward the happy, fake and loud. It’s good enough for now, but if we want our social architecture to scale in any sort of useful or meaningful way, we need to re-program how reputation works on the web.

Categories
Future of Work

Fare Thee Well, Boss

The boss-employee relationship is defunct. Managers think young workers aren’t willing to pay dues, but really young workers aren’t willing to be employees. Managers dangle the lure of a raise or a title, but young workers just want to build something together as a team.

The new org chart shouldn’t be based on hierarchy then, but a horizontal ladder of peer-to-peer management, where employee and boss teach and learn from each other. They share, knowledge, experience and ideas.

Working together in service to a larger vision is a more human way of employment, but it is antithetical to how businesses currently run. A business is successful – no matter what it’s product, salsa or insurance – because it can replicate a system to make that  salsa, distribute the salsa and find customers to buy the salsa over and over again. The 5,674th jar of salsa has the same chance at delighting a customer and turning a profit as the first.

Start-ups call this the secret sauce.

That’s why many people love working at start-ups so much (and why many people don’t). At a large company, you advance your career not on the originality of your own ideas, but because you can showcase increasing familiarity and understanding of the company’s secret sauce. You’re the company man.

At a start-up, particularly in the beginning, all ideas are equal. The secret sauce is unknown. It’s a mystery. The mode of work is to test, experiment and recycle constantly. Will it work to do it this way? How about this way? It is a puzzle, an unfinished essay, half of a log cabin. The end result is only known as something great in the mind’s vision. A large company buys a start-up because the start-up figured out the replicable system.

When a company finds the secret sauce, it is institutionalized because it works. A hierarchy is put in place to ensure it continues to work and that no one deviates from the system, because that would put the company’s success at risk.

Originality is siloed into its own department, but companies do have to keep pace with innovation, so orders to add to or subtract from the secret sauce are handed down from those who are most familiar with the company’s system, typically upper-management.

You usually have to advance through a company’s hierarchy to change the system, because factory workers don’t have their own widget factories to experiment with, for instance. In order to know all there is about creating a widget you have to continue to be promoted. Hierarchy makes sense.

But wait, we don’t make widgets in the knowledge economy.

The Internet gives everyone connected to it the same opportunity to experiment on the same platform, whether you’re a company or individual. Now low-level employees have front-level, do-it-yourself access to the tools that create the systems and sauce on a scale more omnipresent than ever before.

A blog is an experiment. How do you bring in consistent subscribers? Does commenting on other blogs work? What about guest-posting? Does emailing other bloggers work? Should you build relationships with Blogger A or Blogger B? Why? What is quality content? How do you write it? Does it matter?

An Etsy shop is a test. What headlines work? Does it matter how the crocheted plastic bag holder is photographed? Where do you advertise your products? Google? Facebook ads? What is good SEO? Which color is better? What is the customer’s feedback? Which shipping method is cheapest and fastest? Does including a personal note give you a better rating?

Expertise is no longer institutionally created, but self-made. And it is no longer systematized but shared in the open for the rest of the web to adapt, change and build upon.

There is no need for hierarchy. Decision makers, yes. Titles and responsibilities, yes. But hierarchy, no. Leadership is now inclusive and collaborative.

Fare thee well, boss. It was nice to know you.

Categories
The Internets

Being Always On, Always Right and the Case for Anonymity

There are a lot of reasons I stopped writing my last blog. Primarily though, it was because the Internet takes a lot out of you. It expects to be able to dissect everything. The Internet wants to pull you apart. Everything should be accessible and out there for all. In the Interneted world, you have to be always on.

I don’t particularly want to be always on. For starters, I am incredibly moody. Most people on the Internet seem like happy people or are on their way to being happy.

I am not happy. At least not today. Try again tomorrow?

Still, I soldiered on with my last blog until it petered to its end and took the last bits of me. And then after some distance and perspective, I started this new blog. I started showing up on Twitter. I logged onto Facebook more. But it’s even harder to be on the Internet than I remembered.

It’s exhausting. There hasn’t been a day when I didn’t crave the freedom of anonymity, if only to escape for a moment the pressure to be always right and available.

Not that I even hold anything back. I am not someone different in person. (Although how would you know, right? Or do you trust the identity I’ve put on the web?) What I write is what I experience. Perhaps a temper tantrum or two doesn’t make it in to a post, but well, now you know.

Point being, if I were anonymous, I would write the same things. But I think it would be easier.

There are a great many people, however, that cannot or do not express their opinions and thoughts and ideas so easily. Those people are forced into the category of degenerates on the web: trolls.

Many believe the trolls’ online anonymity “is a treatment of a symptom rather than a cure for the disease. The disease is a total lack of tolerance for the differing views of others in our society. The symptoms of our disease are things like racism, ostracization, unjust reprisal, stigmatization and persecution. [Anonymity] does nothing to address the root causes of these maladies.  On the contrary, it gives people carte blanch to revel, indeed to roll around gleefully, in them. [Anonymity] allow people to be their worst selves, to perpetuate the cycle of hate, fear, and cowardice that has gripped western societies, without the need to face the consequences of their words and actions.”

That comment is fairly reflective of the values of the open web. Radical transparency is linked to the promise of a “more tolerant, peaceful and profitable digital world.” Besides, would trolls ever say the things they do if their real identities were attached to their comments? Probably not, goes the usual argument.

Online authenticity and transparency forces you to live a certain kind of life. First of all, it forces you to live at least part of your life online. For anyone on Facebook, it’s a large part. Add anytime that you log in with your real identity to buy a product on Amazon, or use Twitter, or blog, or sell something on Etsy and it’s an increasingly large part until you don’t have a distinction between public and private identity.

Not only does such transparency force you to live your life online in order to complete basic tasks on the Internet, but it also forces documentation, so you have to live a certain kind of life that can be documented. You have to be right. And good. Online, all the time.

Sure, this allows you to Google yourself and the guy you met at the bar Saturday night, but it also allows you to make judgements based on that data trail. At its best, when we follow our friends’ profiles around the Internet, it is little more than novelty and entertainment. At its worst, employers and potential lovers decide our fate in just a few clicks.

Either way, it’s not hugely beneficial to you.

Companies, on the other hand, retain a large benefit from your identity. They are the ones that want to collect your real identity so they can use that data to their advantage. Facebook’s crowning virtue is authenticity and it seeks to control the web by poo-pooing anonymity at all costs. Now Facebook, Google, Yahoo, Twitter, and everyone else who wants you to login with their account follows you everywhere on the web and collects every bit of data it can about you.  Mark Zuckerburg famously once told an interviewer that “having two identities for yourself is an example of a lack of integrity.” How very virtuous… and profitable.

What’s real authenticity anyway? Is there room for you to change your mind on the Internet? One anonymous commenter argues, “Having to log in or authenticate myself makes me less likely to leave a comment. Having to identify the comment back to myself in a traceable way makes it less likely as well. My mood or sentiment about a topic might change, but that post will be written in stone.”

4chan, a site where “roughly 90 percent of all messages on 4chan are posted under the site’s default identity, ‘Anonymous,’” is generally known as the scurds of the web. But “those messages are not only anonymous but ephemeral, because 4chan has no long-term archives: old message threads are automatically deleted when new ones need the room. This mechanism was originally meant to save storage costs, but as [its founder Chris Poole] notes, ‘it’s both practical and philosophical.’ Among other things, it challenges the idea that digital identity should follow you across time, linking what you say when you’re a teenager to the middle-aged business owner you might become.”

Novel, that. People actually change and grow? Say it ain’t so, Internet! Anonymity allows people a place on the Internet to be wrong, Poole says. That’s important because while trolls may not say their real opinions to you in person, they’re still thinking it. And when we take away the place to test those ideas, we take away any chance of tolerance for differing views.

So do you prefer to live in a world where people don’t speak their minds at any cost? Or do you want to allow anonymity? One is decidedly more virtuous.