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How to start a video blog – the definitive guide

A lot of bloggers are more proficient in words than in person, so it’s not surprising that many haven’t taken the leap to video blogging. But they should. Video posts provide a great, unique way to connect with your readership. I’m still learning, but here are six tips that helped me get started:

1. Watch a lot of videos.
Write down what you find appealing and what you don’t like. I tend to like short videos with lots of personality. Pay attention to the video content, length, and the format.

Check out these places to start: Gary Vaynerchuk (Wine, Marketing),  Ill Doctrine (Hip-Hop, Political), Startup Lucky (Entrepreneurship),  Design for Mankind’s Dialogue (Art/Design), Momversation (Lifestyle & Mom Blogging), Brazen Careerist (Contest Announcements), Sam Davidson (Social Change & Motivation), and Shama TV (New Media Marketing).

There are many more out there, so feel free to share your own favorites in the comments as well.

2. Stop procrastinating on the technical stuff.
A big barrier is researching the right methods to use. Like, what camera should I buy? How do I transfer video to computer? What program do I use to edit with? What site do I upload it to? How do I embed it?

But these things are remarkably easy. Just trust me on this. If you can use blogging software to write, you can use a video camera to talk. I use a Flip Mino, Windows Movie Maker and Vimeo. You don’t need anything more to start. Even big media companies like Momversation have their contributors use Flip cameras. Fancy schmancy is out.

3. Create relevant content.
Video and written content is not the same. The content you present on video should be a better fit than if you wrote about it. Videos make it easier to be self-involved, so ask yourself, are viewers gaining value from watching?

I generally use videos to clarify or expand on previous posts, instead of presenting new information. This is because the medium is so different from writing that it’s sometimes difficult to present big ideas concisely.

Another good way to use video might be to start dialogue with your readers. Present a quick problem and ask your readers for input on the solution. Or use video to respond to comments in a more personal manner.

Whatever you do, make sure that your videos are good enough to stand on their own, whether they’re complementing the rest of your blog or are the main spotlight on your video-only blog.

4. You still have to write.
Your video should have a point if you want viewers to watch the whole thing. While a conversational tone is great, it’s good to either:

a) Write down two to three bullet points that you want to cover, and/or
b) Write your entire spiel out as if it were a speech

Don’t just ramble. I tend to jot down what I want to say (a page worth is usually one to two minutes in length), and then highlight the key points I want to remember. And okay, sometimes I just practice what I want to convey in the shower. Spontaneity is good too.

5. Practice in front of the camera.
Pay specific attention to your body language and how you present yourself. Video is, after all, a visual experience and viewers want to watch someone who is both authentic and engaging.

Take up space with your arms to project confidence (good for speeches as well), or frame the shot close to your face for a more intimate conversation. Emphasize your points and exaggerate your personality with your facial expressions for an energetic video, or keep your movements tight and slow if you’re trying to show authority.

Watch yourself, experiment and then re-record until you’re happy with the result. You don’t have anything to lose. No one is watching yet.

6. Post a video that’s not perfect.
Don’t worry about getting it right your first video. It will probably be too long, you’ll look like a huge dork, and the guys building a hotel next door will probably take the exact moment you’re recording to use their jackhammer. Whatever.

Look at one of Gary Vaynerchuk’s original videos and then look at one from last week. Big difference. HUGE. You’ll improve with time and confidence too.

Video Talk.

By Rebecca Healy

My goal is to help you find meaningful work, enjoy the heck out of it, and earn more money.

64 replies on “How to start a video blog – the definitive guide”

Trying ever so slowly to make the move over to doing videos twice a week. Hoping once I get down into my apartment in Boston, where I will have regular access to video equipment this will become a reality.

At least I think I’m interesting…Maybe?

I love the example of the difference between where Gary started and where he is now. I know I have the tendency to believe The Greats come out of the gate doing everything correctly, but what a difference time and confidence make.

Question: What are your suggestions for the “background”? I know there was a little joke between you and one of the many blogging Ryans about your videos being better than his because you had flowers sitting next to you. Any rules/tips on where to actually do the video? Does pretty matter? Just curious.

@ Stuart – I’m looking forward to your videos! I remember seeing one and thought it was great. Definitely interesting : )

@ Marie – I still don’t know the big deal about the flowers… but they sure were pretty! A good general rule for backgrounds is less is better, so people can concentrate on you instead of the background. As long as you have a lil something (I tend not to like just white walls) like a piece of furniture, a sign, coffee, your computer, artwork, etc. I actually don’t like my background right now; it’s just the easiest place to shoot where I don’t have to put ten boxes for my camera. I’m going to experiment though soon. What do others think?

Great guide Rebecca. One big question I have is staging.

Obviously, you have design talent, and you’ve chosen your home as the site to stage your videos. Do you think that staging (casual as it typically is) really impacts the quality and engagement of viewers? Because I find that is always my biggest question when I think I am finally ready to do a video post: where will I shoot it? Inside, outside, at home, in public, against a flat, bright wall?

Love to hear your thoughts on this point.

That’s your best video so far. You are right you get better over time. I think that’s true of all media anyway: I am sure my first email or text or tweet was pretty rubbish compare to the more recent ones…

With regards to backgrounds: in terms of personal branding it would be best to put something in there that people already associate with you. For Gary it’s the Jets shirt, for Modite the sunglasses?

Nice timing, because I am actually posting my first video blog soon :) although mine isn’t really me, it’s me interviewing someone else. I was still a bit nervous about posting it because I am really a video novice. I did the video a while ago and have kind of been procrastinating on it….but I will get it up soon. Thanks for the tips!

I’ll add one here – don’t shoot a video while driving :) Or at least, if you do, expect people to comment on how un-safe it is. In reality, it’s not any more dangerous (probably even less so) than talking on the phone or texting. Plus, you know, it adds the thrill of danger and excitement – who knows what’ll happen during filming! [Sam Davidson & I had a great conversation over this recently]

In all seriousness – this is great advice. I need to invest in (1) a webcam (2) some form of video editing software. Any recommendations on the latter that are inexpensive and/or free? Actually, I need to invest in a whole new computer, but that’s easier said than done.

Video blogging is great because it provides that intimate connection – and it mixes things up. On my blog, I write, I’ve done some podcasting, and recently have thrown a couple video blogs into the mix. I think mixing up the blogging medium and showing some diversity allows you to engage your readers from multiple angles. Thanks for the words of wisdom!

@ Tiffany – Great follow up to Marie’s question. I absolutely think it makes a difference how you stage a video. Just like what clothing you wear to make a first impression. I don’t think it’s necessary to relegate yourself to one setting though. Check out Cool Mom for examples of settings in her kitchen, living room, bedroom, outside, etc.

@ Mathieu – Thanks for the kind words (and for copying your comment over here too : ) Good point to think about your brand with the background – I’m not sure sunglasses would be for me, but maybe I could eat sushi during my videos? Ha.

@ Nisha – Awesome! I can’t wait to see it. Videos don’t have to be just you. Especially for your type of blog, I can see interviews being really interesting.

@ Matt – Ha. See, I don’t talk on the phone or text in a car, so I actually do think it’s unsafe to do those things or shoot a video while driving. Sam’s videos that aren’t in his car are way better anyway.

Anyway, the video editing software that comes with your computer will be just fine. I know Mac includes some cool version, but I have Windows XP and the Windows Movie Maker works just great for me. Totally free and already installed.

So true.

I’m starting to experiment with more video and I find it to be a new and unique challenge. However, the new relationship with my face on a screen is still in the awkward phase.

Rebecca, great intro video. Having a little experience on this, I know two things:

1. Framing your face is key. As our screens get smaller, no one wants to watch a small face and a huge shot of your kitchen or bedroom.

2. Don’t obsess. You can record the video 33 times, but the first few takes are often the best because they convey your original enthusiasm for the subject matter.

One more thing: you’re adorable.

Great post.

Thanks for the helpful tips. I will definitely be posting an imperfect first video soon. When I first tried this I was not used to the sound of my own voice and I kept trying to make myself sound better, but as you can imagine, these videos just kept getting worse and worse! What I learned from this is that its better to just be yourself, which is what I like about your video posts. They seem natural and genuine.

I really liked what you said about showing conviction through your words and body language. I’ve noticed videos on Feministing.com are really good at this. I hadn’t really considered body language, but it is definitely important.

@ Anne – Oh, I so know what you mean. When I first started doing videos, I was like, that’s what I look like? Weird. Ha. Looking forward to seeing more videos from you!

@ Laurie – Ha, well thanks! I think you’re adorable too. Especially when you cuss ; ) And screens are getting smaller? I just bought a 25″ screen! But yes… you’re right. Thanks for the extra tips.

@ Jamie – Awesome, I’m glad it was helpful. I am constantly surprised by the sound of my own voice – it sounds too high and not serious enough, ha. I appreciate your kind comments and for pointing me to the Feministing videos – looking forward to checking those out.

Well put, Rebecca. These are great pointers for folks wanting to get started in the video world.

@Laurie – Well said about obsessing. I usually record my videos two or three times and the first one is the best. Just say it and go for it.

And, I’ll be honest – I started my video pieces because people online were talking about how great Rebecca Thorman was at doing videos and I thought I could do it better. I’m not sure that I am better than you, Rebecca, but just know that you’re the star I’m shooting for each time.

And, I’d also add that it’s okay to take time off from vlogging every now and then (as I have for the last two weeks). As with writing, a small break every now and then will have things fresher than ever. For an example of that, you can see my posts which will return next Monday.

Great post! I would also suggest Jun Loayza for video blogs, because I think he’s really funny and entertaining in his – some good examples are on his blog and also on his Awesome Bloggers project.

I’m totally interested in the idea of video blogging, but I’m honestly pretty nervous about it – but I should try experimenting with it sometime because I love watching them on other people’s blogs. They just add such a personal touch to blogging and help you connect directly with the blogger.

I’d suggest not having a window behind you in the scene. :)

But really, you need to compose your shot, determine what will be in frame, and what shouldn’t be, just like taking a well composed still photo. Avoid distracting items in the background, including window with bright sunlight. I won’t get into too much cinematography here, but since most video cameras do not allow you to set a shallow depth of field, it’s more difficult to separate subject from background, so you need to be a bit more creative in setting up the scene.

@ Sam – Ha, that’s okay, I have you on my list as one of the people I aspire to as well. I think you’re a far better speaker than anyone I know and perhaps a large part of the general population, so, yes, everyone should go watch Sam in his videos : )

@ Akhila – Yes, love Jun too – he’s one of the first Gen Y bloggers I watched – I loved the start-up reality series! I think everyone should at least do one video post, so I look forward to yours!

@ Tiffany – Haha, I’m pretty sure Daphne (Cool Mom) has a cleaning woman. Makes it a bit easier : )

@ Pete – You don’t think the window makes the scene a bit ethereal? Ha, just kidding. As I noted in the comments above, I’m not crazy about my staging either, but right now it’s working. Thanks for sharing your knowledge – that’s really helpful.

One idea for video blogging you may want to consider is standing in front of a whiteboard and sketching, diagramming, etc. your ideas. I’m thinking of that whiteboard over at Alice.com with the sketches of all those animals. :)
I like that you included in this post that video should be used when it adds something to the post that text alone can’t do. Use the right tool and use it correctly.
I think it’s funny you mention sushi in the comments here and to tell you the truth it’s one of the first things I noticed when I first came to this blog. I’ve eaten sushi (more than once) and liked it. I can’t really say that’s saying much though as I like all foods. I can’t think of anything I don’t like. Some food I like better than others. So yes I could be your friend … eating sushi together … but somehow I think you have a greater appreciation and more refined tastebuds for it. It’s just something I’ve been wanting to say for awhile. May all your future sushi be good sushi!

Thanks for the mention Rebecca. : )

My biggest fear was doing online video. And, the best piece of advice I can give is this – just do it.

Sure, your first few episodes may be hard to watch – but practice makes perfect.

Great layout!

Hi Rebecca,

Thanks so much for writing this post. I’m just a few weeks into my videoblogging journey and I can confirm that it’s already much less scary now than when I started.

I love that you linked to both Wine Library vids–it’s so helpful to remember that it’s okay to learn iteratively and by doing. As with anything worth trying I think that pushing past all of my limitations–comfort level, technical knowledge–is the hardest but most important part!

Love the post. I’m thinking of starting a few video posts of my own, and you’ve pushed me from “maybe” to “definitely!” :-) First time visitor, and plan to be a long-time reader!

This is great information. But 2 quick points to add:

-first, make sure distraction is at a bare minimum. There is a loud banging in this video that takes away from what you are saying.

-second, the shot is pretty clean, and I agree no fancy schmancy, but i would recommend closing the curtain in the background to reduce the glare behind you, and you will be crisper in the video.

Simple fixes that will improve quality, and interaction with your readers.

@ Mark W – Shama actually does do Whiteboard Wednesdays – check it out. And yes, sushi is awesome : )

@ Shama – Thanks so much for the comment – love the advice to just get going.

@ Kristen – I think the hardest part is just taping yourself and then having the guts to upload it to the world. Kudos to you for taking that step – checked it out and looks very cool!

@ Ben – Awesome! Please do let me know when they’re up so I can stop by.

@ Tami – Ha, yes. The banging is what I was referring to in my conclusion. They’re building a hotel next door and I taped this before work and of course, that’s when they start work too : ). I figured I would just post it anyway. Next time, I will close my window. Thanks for the extra tips!

These are great tips, Rebecca. Thanks so much for sharing them! I’ve been thinking of recording a video post, but I wasn’t sure how to so successfully. There are a lot of people who could learn from this post. I might just have to stop procrastinating and post a video soon.

Thanks for posting this. I suppose I’ve been avoiding the video blogging thing. I’m still tabling the idea until I can really research it more, practice, etc, but you’re right…I should. ;)

Thanks for the push/advice.

Great information Rebecca

just a suggestion if you were to shoot from in front of the window towards the room instead of shooting toward the window you couyld make use of the natural lighting . Plus not have the glare of the window,backlighting of your head reflections in the glass etc.

a big plus you don’t have to get a bunch of studio lights :-)

[…] not make this intitial post.  Over the weekend, I was checking out a great blog post by Rebecca Thorman about starting a video blog.  The message I took away was to just get to it already.   (Thanks […]

hi rebecca – great post. love the body language video and the emphasis on not getting it perfect. i think that could also apply to many areas of life.:)

since it’s on topic i wanted to mention that i wrote a very non-technical book about finding your authentic ‘video voice’ . if it’s allowed the link is here: ‘naked lens: video blogging & video journaling to reclaim the YOU in youtube’
http://bit.ly/nakedlens

best,

michael sean

Thanks for the post! I’m doing a post on video blogging as well and I’m going to be adding a quote from you in it with a link here — hope that’s ok!

I bought that body language book about 2 years ago when I was studying Body language and facial expression in the hopes to catch more people in lies. I was a psychology major, English major, and now a Ministry major. I’ve been practicing with video blogging for some time. I’m seeking a more informative Peace Activist video blog as this is what is my number one priority. If you could help with some general idea’s or tips I’d much appreciate. My last blog I posted was about Kony2012. 

Hi. Please see vifinition.com as well! It is a site perfectly fitting for a video blogger as you can define any kind of words and get more viewers and/or different kind of audiences for your videos. Check it out!

Great post Rebecca.  Thanks for this. Love you blog which I’ve just discovered today.
Some really good tips here.  I’ll give you a shout to see if you might consider doing a guest post on this for an upcoming series we are organizing at Speakerfile.com 

Love this!!!!

But where are some good places to post? I have a blog on blogger…but not too many hits…any ideas???

Upload them on Youtube and post them on Blogger. You get double stats on both accounts.

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