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Knowing yourself Personal branding Relationships Self-management Women

What’s In a Name? Feminism After Marriage

I did not take the decision lightly to take my husband’s name. Many people were surprised (because here, here, here, here and here). But I have always known I would change my name, painful as it was to drop my maiden name Thorman, and its matriarchal lineage.

In my family, the women are the strong ones, and my mother is very strong. Thorman was my mother’s maiden name, which she came back to after divorcing her first husband, and she never married my father, who later died too early. I was first and foremost always my mother’s daughter and always had the name Thorman.

I didn’t always like it, of course. What I had learned to say in the most least offensive manner on my tongue would come out the opposite of sonorous from others. No, it’s not THUR-man. And I would always cringe when -MAN was emphasized. Or THOR-. Or anything that wasn’t a quick passing of two syllables on a person’s lips.

But who likes their name when they’re young anyway? Even my first name became Becca or Becka or Bex and I tried to see if I could be Samantha too. Ah, the eighties. When every young girl wanted to be the beautiful and elegant Samantha, and the fun and friendly Sam for short. Even back then we tried to have it all.

As I grew older, my name meant more to me. Thorman came to represent my mother, and our shared history together.  To lose Thorman wasn’t to just shed a name I grew up with, but a name that stood for strength and unconditional love. Many women keep their maiden name for similar familial meaning. Names are part of our identity, however you cut it.

So I could have kept Thorman and taken “a stand against the family’s historical swallowing up of women’s identity.” Or I could have hyphenated. I could have become Thorman-Healy, or even dropped my middle name and moved Thorman up to make room for Healy at the end. The number of naming conventions is many, if not impractical and confusing.

Rebecca Tuhus-Dubrow argues in the New York Times that “the inconveniences [of a hyphenated name] — blank stares, egregious misspellings — are outweighed by the blessing of never having to worry about a Google doppelgänger…. [but] the problem, of course, is that this naming practice is unsustainable.” Growing up, Tuhus-Dubrow constantly fielded the questions, “What will you do if you marry someone else with two last names? Will your kids have four names?”

On Slate’s podcast Mom & Dad Are Fighting (yes, I listen to a parenting podcast; no, we don’t have kids yet), Dan Kois and guest host Hanna Rosin talk about their kid’s last names. Rosin decided to use the combined surname Rosin Plotz for her kids, a non-hyphenated homage to both her and her husband’s name (“Now you can ask me if I regret that decision,” she says. “Yeah! Who wants to be named Rosin Plotz?”), while Kois argues that hyphenated names “feel like a generational Jenga, like somewhere six generations down the line it’s all going to collapse as everything gets piled on top of itself.” Still, he expresses regret that he and his wife decided not to hyphenate their kid’s names at all. “I think that would have been cool,” he says.

And honestly, what’s cool and sounds good often wins out. The path of least resistance is often the most practical, because no one wants to get stuck with the ugly name or a surname seventeen letters long.  

My own decision was a little of that, and a lot about family. I wanted to be known as “The Healys,” I wanted to write “The Healys” on envelopes and I wanted to be secure that our future kids would always know we are “The Healy Family.” I changed my name to create our family identity.

It isn’t about joining Ryan’s family or discarding mine; it’s about creating our own. Some feel the best way to do that is to combine or hyphenate names, to keep their maiden name, to take the woman’s name, or to create an amalgam, while I felt the best way to do it was to take Ryan’s name. There are parts of me that feels pangs for the Thorman name. A name change is never as simple as a few different letters; identity runs deep. And what Thorman represents is still there.

Like I can’t help but cringe when mail arrives addressed to “Mr. and Mrs. Ryan Healy” or “Mrs. Ryan Healy.” I do remain my own person, and I would much prefer to be addressed as “Mr. and Mrs. Healy,” or “The Healys,” or “Ryan & Rebecca Healy,” and certainly “Rebecca Healy” if you’re referring to just me. But I am happy we are a unit.

Together, we’ll create belonging and meaning and tradition. You can create that with all sorts of manners of names, but our identity will be under just one. After two hours at the Social Security office, a twenty-four hour hold, another two hours at the DMV, and fifteen days later, it became official.

I’m still Rebecca, and now we’re The Healys.

Did you decide to keep, hyphenate or drop your surname? How did you and your partner decide? What will you or did you name your kids?

Categories
Business Knowing yourself Personal branding

Originality & Influence in Personal Branding, Architecture and Walmart

We are told to show streaks of our soul, to be original. To show irreverence. And especially, place your mark on the world. Eschew tradition.  And while you should be yourself, you should also, somewhere along the line – if you’re lucky, between high school and turning thirty – find that originality is only the beginning.

Renowned architect Frank  Lloyd Wright is known for pioneering one of the most important movements in architecture. His mastery of the compression and exaltation of space has little to do with inspiring awe (although that it does), and much more to do with a space that is living. That shows you how to act, impresses upon you what to feel and has a conversation with you. The building has a conversation with you, not Wright.

Which was probably a great mystery to those who knew Wright while he was living since he was quite the arrogant bastard. But his architecture lacks ego. Wright matched a structure to its environment. The infamous Guggenheim intentionally looks nothing like the home of Taliesin.

In contrast, Santiago Calatrava or Frank Gehry, two of the celebrity architects of present-day, are very recognizable. No matter where you are. No matter what city you’re in. A Calatrava or Gehry building has a distinct stamp, an identifiable arrangement with their hand apparent. An impression, of themselves.

And however distinct those buildings are from each other, they are also, ultimately, more of the same.   The type of sameness that dominates strip mall suburbia where big-box retailers have stamped their own identifiable arrangement with the ease of reflecting the last box onto the next, so it is the same from town to town to town.

It isn’t quite fair to compare a Walmart to a Calatrava, of course. A Calatrava is beautiful and a Walmart is most certainly not. But it is fair to compare this obsession we have to create and stamp our brand – in all of our novel and impertinent glory – across our careers, and projects and relationships.

Maybe if we all tried a little less to leave our imprint on the world, something might rise that’s a bit more meaningful than ourselves alone. We need to concentrate less on being special, and more on matching ourselves to our environment. Success isn’t about you.

Wright did this through architectural structures. You’ll do it through a lesson plan. Or diving. Or an iPhone app. Or parenthood. Whatever.

But if you say, “That’s not part of my brand,” you are missing the point. Match your skills and talents to the environment around you – those jobs, projects, affairs, and challenges that form our lives. That is change; listening to the milieu and giving it a voice.

Dilute your brand. It’s less than you think anyway. Pay attention to what’s bigger than you. Match your rhythm to what needs to be done. Respond.

Categories
Personal branding Self-management

The Corruption of Authenticity

The derision and drama on blogs, news and broadcast nowadays is entertaining, like a domino of tabloids back-to-back. And while we instinctively know that insistent self-actualization is an incredibly banal form of entertainment, it remains so vast in its infectiousness, and so strong in its self-referential feeding, that navel-gazing is now suffocating in its empire.

Let’s poke some holes for air.

You are not genuine because you told me of your heartbreak, or your success or your disease or your strengths or your weaknesses or miscarriage or move or relationship or promotion or demotion or disability or conflict or how your cat peed outside of its litter box.

Gross over-sharing is not encouraging or revolutionary or innovative. You are not absolved because you made what was once private now public.

Enough of the cultish drippy-rainbowed sentences: “What’s holding you back? Yourself;” “Motivation is first about taking that first step;” “Do whatever you want, your intuition will guide you;” “Force yourself to look inward;” “Start telling yourself positive things instead of negative things.”

Enough crowdsourcing your life’s misdeeds, your life’s lessons, your life’s minutiae. Enough with bogus empowerment, dramatics, and inflated realities in the name of support, transparency, attention, acceptance. That is not authenticity. That is allegiance to a culture of nineties motivational speeches.

“For me, the demand that everything be paraded in the public space and that there be no internal forum is a glaring sign of the totalitarianization of democracy,” philosopher Jacques Derrida maintains. “If a right to a secret is not maintained then we are in a totalitarian space.”

“Which is to say,” author Zadie Smith argues in Changing My Mind, “enough of human dissection, of entering the brains of characters, cracking them open, rooting every secret out!”

Authenticity is not about revealing it all, nor complete transparency, nor opening the door and shining a very bright light on every raised goosebump. Authenticity is not about blurring public with private. Authenticity is not about the flailing and flapping of our entire hearts and minds to an audience of mirrored hosts.

We have a right to our private lives. Dear God, we have a right to keep the corners of our lives to ourselves. And it is delicious to do so.

Gulp of Air.

Categories
Blogging Bonus Content Personal branding

Personal branding, integrity and blogging

This is a short video I created at the request of Bret Simmons who teaches a college class called Entrepreneurial Psychology. Since I couldn’t speak to his students in person, this was the next best thing.

While it’s longer than most of my videos, I share a story that I have never talked about publicly before, and discuss personal branding, integrity and how blogging can affect your life.

This video will not show up on the home page. The post was shared exclusively to my subscribers and Facebook fans as bonus content. Thank you for being such a great community!

Categories
Blogging Personal branding

A plug for the blogosphere I love

I’m exhausted. I worked eleven hours today. And it wasn’t the work, but the emotional excitement and fatigue that comes with ideas and the wherewithal to execute on them.

I’m exhausted from putting myself out there and taking risks and worrying too much that I’m not doing the right things. I’m exhausted from working the entire weekend. I’m exhausted from missing my friends.

The last thing I want to do is write a blog post. But I made a promise to a fellow blogger. I made a promise to Dan Schawbel, author of Personal Branding Blog, and one of my first friends in the blogosphere. It’s appropriate that I made this promise to Dan because he is one of the hardest workers I know. And what I’ve been pushing myself to do the last few months, he has been doing much longer.

I met Dan in person when I was in Boston late last year, and he is a character. This doesn’t always come through in his blog, much to my dismay, because he is a great character. But Dan is masterful at crafting and presenting his own personal brand – a testament to his expertise on writing a blog on the same topic.

When you are done reading this post, Dan’s book will be out on Amazon. It’s called Me 2.0: Build a Powerful Brand to Achieve Career Success. And you should go buy it.

It’s the type of book I wish I had in college – I would have devoured every word. It’s the kind of book I wanted when I graduated and was lost and confused. It’s the kind of book I read now and still learn from.

But you should also buy it because Dan has been the type of person to say hi to me on gchat for no reason. He is the type of person to be ever-so-complimentary, even when he disagrees with me. He’s the type of person who will help without asking, who is innocent to drama, who believes in what he does more than the majority of people I know.

He is the type of person that – after so much work and dedication – deserves to succeed.

Here’s to your success, Dan. I hope everyone buys your book.

Categories
Personal branding

Brand yourself tomorrow

What could be called the bible of personal branding is coming out tomorrow, Thursday, November 1. It’s the Personal Branding Magazine and you should go purchase it now. I worked with founder and personal branding expert Dan Schawbel to proof and edit the first half of the magazine, which was worth it just to get a sneak peek of the articles from the thirty-seven different authors. The length makes it encyclopedic at times, but every article has value.

If you’ve been following Dan’s progress on the internet, you know that he’s one of the hardest workers around. His efforts to bring personal branding experts together in the magazine are unparalleled. And the profits from the magazine are benefiting the American Cancer Society. So far, he’s raised more than $1,000 for the cause.

I know, you want me to stop talking and let you know how to buy. It’s just $12.95 for 4 issues/year. And did I mention that I contributed an article to the magazine as well? Go check it out.

Branding bible.

Categories
Inspiration Knowing yourself Personal branding

Prioritize your authenticity

I don’t openly discuss the fact that I’m a tree hugger because it makes people uncomfortable. See, Mother Nature reminds us a lot of our own mother; we believe they’ll always be there for us no matter what. So I don’t talk about being an environmentalist. It would be like reminding the other person that they haven’t called their mom for two weeks. And no one wants to be reminded of their mother during happy hour.

That’s a mistake, however, because I get miffed when others claim to be environmentally concerned, and are blatantly not. Like the people who shop at Whole Foods, and think that gets them a golden ticket to the garden of earthly delights, even though they have a SUV parked in the lot. You may be one of those people. That’s okay. Just stop saying you care about the environment. Because you don’t.

Don’t act like somebody you’re not. It’s annoying. It’s frustrating. People will see through it, and you will have no credibility. The most powerful brands don’t have to broadcast themselves. They are simply true by example.

Besides, it makes your life harder to keep up an image that’s not authentic. You spend a lot of time doing a lot of things to convince a lot of people that you’re something, something big, something that you’re not. That’s depressing.

You may recycle every water bottle or take an entire morning to replace all of your light bulbs with compact fluorescents. Worthy steps, sure. But they’re high-input and low-value. Like, none of those steps will land you in bed with Leonardo DiCaprio.

If you’re going to define yourself a certain way, then go for it. Use meaningful action. Don’t waste your time on little things that provide little value according to your goal. Set priorities to create the most impact, and avoid getting mired in the insignificant.

Environmental products often cost more in the beginning, but pay off in the long run. That’s how life is. It’s going to be hard in the beginning to take the first big step after years of baby steps. Your legs won’t seem long enough. But you have to stretch yourself beyond your limits. It’s worth it. Anything less isn’t authentic.

I’m an environmentalist because I don’t own a car. I don’t waste time worrying about recycling every single piece of junk mail. I don’t feel guilty for not going to the Farmer’s Market every Saturday morning. I’ve already done the biggest thing you can do for the environment. I don’t own a car. The positive impact of that decision is so huge, that while I do the small stuff, I don’t sweat it. I’ve got my golden ticket.

Small steps are a good start, but when you’re ready to play with the big kids, you just have to commit. Going any slower would be painful. Sometimes you just have to rip off the band-aid.

Make it hurt.

Categories
Personal branding Time management

The best time-management advice. Ever.

I recently asked Dan Schawbel, personal branding guru, how he gets everything done: “I don’t know how I do it at this point, but I’m passionate about what I do so I make it happen. Is that a fair answer?”

Not only is that a fair answer, but it’s the best time-management advice. Ever.

Dan, just 23 years old, has launched his Personal Branding magazine today. I strongly recommend you head on over to his website to download the PDF for $12.95. All proceeds benefit the American Cancer Society. I’ve downloaded my copy which is chock-full of valuable information from an interview with Donald Trump, to a slew of guest articles that tell you how to reach your full branding potential.

Trust me, you’ll want advice from this “personal branding force of nature.” Go on. Go see for yourself.

Brand passion.

Categories
Accountability Career Knowing yourself Marketing Personal branding

Personal branding, accountability, and how to just be yourself already

I’ve worked hard over the past two years to change my image. I used to dumb myself down, play my looks up. It was easier that way. I didn’t have to buy any drinks in college, for instance. That was my brand, an image that wasn’t who I was or wanted to be. But it worked, so I kept on.

Until my boyfriend told me I wasn’t interesting enough. Until I came home from a meeting one day, furious for not speaking my mind. Until I had one scary frickin’ visit to the ER. Yeah, those life-threatening events, they’ll get you every time.

I sat down to think about who I really was, proceeded to have a quarter-life crisis, and made some tough decisions. They weren’t decisions that were visible. I didn’t quit my job, or become celibate, or move across the country to pursue reality television. But I did slowly, painfully, change and start to brand myself differently.

Personal branding is your personality, who you are as an individual and “the sum of other brands that you either own, work for or touch in some distinct way.” It’s about being you, and marketing the heck out of it.

You, who is reliably manipulative, can’t make a commitment if your life depended on it, and won’t go to bed until you clear the next level in your video game. You, who is only working until you have a baby, hopefully two, so you can stay at home and take care of your family. You, who works eighty hours a week and must separate your jelly beans into color-respective piles before eating.

Branding is marketing those very gems of your personality. That’s not hard to do. Just be yourself. If you’re acting like someone you’re not, then it will come back to haunt you, like when the infatuation wears off in a relationship, and it is at that moment your girlfriend finds your box of hair-regeneration pills in your underwear drawer. Whoever you are, it’s really hard to change, so you win by just being you from the start.

And sometimes, inevitably, you lose. Like this guy.

Branding is inextricably linked to accountability. If you do a good enough job of marketing yourself a certain way, people will start to believe you. So much so that when you mess up, or step out of your brand, it will make others uncomfortable.

I wouldn’t worry too much about this. Instead, focus on how you define accountability and your own comfort level with your actions.

Our lives are out in the open for all to see. Who you are at your job is who you are at the bar is who you are at the gym is who you are during sex is who you are at the company picnic is who you are at, well, you get the idea. Politicians do cheat on their wives. CEOs are bad parents. Artists are erratic friends. So, what? They’re good at their passions, and at the end of the day, we’re all doing the best we can in the circumstances given.

Your image reflects on your company, friends, and family. You, however, need to be accountable to yourself first. If you’re dancing on the tables at the bar, and worried about getting caught, either you have something personally wrong, or you need to find a different job that accepts your lack of inhibition. If your Facebook photos might get you in trouble, take them down, or decide you want to work at a place where they don’t care about that sort of thing.

The lines between work and play are increasingly blurring, and if you’re one person during the day and a different one at night you have to be proud enough to market the heck out of it. If you’re not comfortable, you need to learn more about who you are. You are in control of your brand.

My mother used to tell me, “Remember who you are,” whenever I left the house. People with integrity and confidence don’t worry about “getting caught,” because they know who they are. They know that dancing on tables is acceptable to them, or that their Facebook pictures show another layer of their onion. And if it’s not okay to them, they act accordingly.

In summary, to rock the branding/accountability boat:

1. Know yourself.
2. Be yourself.
3. Love it.
4. Repeat.

By the way, I still enjoy receiving free drinks, because I’ve realized I’m okay with using my looks… Sometimes.

Be yourself, or perish, yo.