The web makes it easier than ever to test and execute on your ideas, at least for those who know how to code: Mark, Aaron, Ev and Biz – you know, the ones running the show. These guys along with other young lads are defining, controlling and programming your life.
“Only an elite gains the ability to fully exploit the new medium on offer,” writes Douglas Rushkoff in Program or Be Programmed. “The rest learn to be satisfied with gaining the ability offered by the last new medium. The people hear while the rabbis read; the people read while those with access to the printing press write; today we write, while our techno-elite programs. As a result, most of society remains one full dimensional leap of awareness and capability behind the few who manage to monopolize access to the real power of any media age.”
Young white males are still in charge just as they have always been. If you want real equality, everyone needs to build the revolution. Women need to learn how to code.
“Female users are the unsung heroines behind the most engaging, fastest growing, and most valuable consumer internet and e-commerce companies. Especially when it comes to social and shopping, women rule the Internet,” argues Aileen Lee on Tech Crunch. She goes on to reveal that 77% of Groupon’s customers are female and that women oversee over 80% of consumer spending, or about $5 trillion dollars annually.
All well and good, but women do not rule the Internet. We are not deciding how these experiences are being developed, built or regulated. We are not deciding how products are displayed, inventoried, or marketed. We are not creating the user interfaces or user experience.
While more than 50% of the US population are female, 92% of founders are male and 87% of founding teams are all-male, report several studies. Not to mention computer science is one of the last disciplines where there is a gender imbalance in the US: about 80% male, 20% female.
Arguing that women control the Internet because we love to shop only panders to and reinforces the social construct that will truly bring equality: being part of the revolution as it happens.
No longer is it enough to know how to put together a slide deck or write and publish a blog post. Instead of learning how to build the software, we learn how to use the software. And when you use programs that are made for us without understanding how they work, you allow the technology to teach you. But you can teach the technology. Programming decides the limitations, the possibilities. It’s all within the variables and commands behind the curtain.
Maybe you don’t mind all this. If you want to be directed by technology and those who have mastered it, that’s fine. But don’t expect any semblance of equality any time soon. If you want to direct technology however, if you want to be at the forefront of this revolution and define what life will look like, you need to code.
“Gender imbalance materially impacts innovation,” VC Brad Feld told me in a recent interview. “Over the next twenty years, the only way we’ll have enough software engineers working on hard problems is to get more women involved. In addition, I believe that mixed gender teams are more effective at driving innovation and, especially when you consider many of the products being created impact our every day lives, it’s clearly a major inhibitor not to have women involved in the creation of these products.”
No kidding. Why is innovation, that which influences everything else, still ruled by young white males? If the new literacy is programming, women are just as behind as ever. “We lose sight of the fact that the programming—the code itself—is the place from which the most significant innovations emerge,” argues Rushkoff.
Feminism has run stagnant with modern young women, but I have its rallying cry for the new century: program your life. Don’t let others do it for you. Women will not find equality by giving themselves credit or solving workplace flexibility. Even when we do everything right, we still fail women. But today, the web allows such low barriers to entry that anyone can control our future. Let’s hope anyone includes more than a few women.