This is the other video I wanted to share today. It’s a Levi’s commercial that features as the soundtrack a poem written by Walt Whitman, and is supposedly a recording of Walt Whitman himself. A columnist over at Slate brings up the obvious question on whether or not Levi is desecrating Whitman by using his poetry to sell jeans, but any company that uses their marketing dollars to spread poetry to the masses is fine by me.
The same columnist also praises the commercial for it’s genius aesthetics and sound editing. The article is worth the read. And when you’re finished watching this and reading that, go watch the second of Levi’s commercials, this one featuring O Pioneers (I actually like the audio editing on this one even more).
