Author: Rebecca Healy

My goal is to help you find meaningful work, enjoy the heck out of it, and earn more money.

Categories
Engagement Generation Y Workplace

How video games can show us how to engage Generation Y (or anyone)

Full disclosure and necessary reminiscing: I grew up with a second-hand Nintendo (shout out to my pals Mario Bros. and Legend of Zelda). Before that I played on a second-hand Atari (Pac-Man, Donkey Kong, you rock my world), and before that a really large second-hand computer filled the corner in my bedroom (Tetris– did life exist before you?). These days, I don’t play many video or computer games, but the ones that I occasionally happen upon are pretty cool, like this one, a modern day Pong/Tetris mashup addiction.

Here’s how video games can show companies, nonprofits, and others how to keep young talent engaged:

Give us a BIG challenge… Video games are not easy. They’re complex, challenging and take a long time to complete. Hours upon hours are spent wearing the skin on our thumbs down to the bone.

Generation Y doesn’t want to lick envelopes. We’re up for the challenge. Let us lead your next project.

…with small steps... Video games give us a big high-five every time we reach the next level, self-motivating us to keep playing.

And Generation Y workers are intrinsic motivation junkies. According to Richard Florida, author of the Rise of the Creative Class, Generation Y “values intrinsic rewards more so than salary and benefits.” Extrinsic factors such as money, promotions, rank and prestige don’t do much for us.

We’ve been “suckled on the principles of intrinsic motivation,” argues Tamara J. Erickson at Harvard Business Online. We would prefer to have careers that make us feel good and do good for the planet. Shiny external bribes may turn our heads, but intrinsic factors keep our attention long term.

Employers can retain young workers by recognizing “smaller steps are far better than big infrequent increments” according to Erickson.

…and celebrate often! With each new level passed in a video game, there is a celebration. It’s rare that people get tired of playing video games. That’s because it’s fun to make it to the next level. Fun and celebration are essential to avoiding burnout. Too many workplaces just focus on the pot of gold, not the colorful journey to get there. Small successes should be shared and merit party-time.

A recent New York Times article reported that “the polling firm Roper Starch Worldwide did a survey comparing workplace attitudes among generations, 90 percent of Gen Yers said they wanted co-workers ‘who make work fun.’ No other generation polled put that requirement in their top five.”

These three steps create an addiction, and if you work it right, it’s an addiction that will help your organization reach new heights.

Welcome to the next level.

Categories
Generation Y Workplace

Three workplace weaknesses that are really Gen Y strengths

When asked in an interview, “What do you think are your greatest strengths? Weaknesses?,” I always find it difficult to answer because I feel my strengths and weaknesses are intrinsically linked. Generation Y has three such instances where our perceived weakness are really our strengths:

1) Selfishly entitled. Guilty. Generation Y believes that we deserve everything the world has to offer. And we do. Paying dues when we enter the workforce is a joke. Not only have we already paid dues in high school by working harder to advance our standing in college, but we then work even harder in college to get ahead once we dive into the real world.

We’ve worked hard. We’re willing to work harder. We deserve success.

Being entitled allows Generation Y to avoid much of the stress and aggravation that comes along with the responsibility of making a difference and moving up the career ladder. We take care of ourselves through exercise, travel, socializing and volunteering in order to do the best job possible. We’re more productive and happy that way.

We want access to opportunities. We spell it out. We make it clear about what we need to succeed. We’re the best girlfriend a company can have; we never make you guess what we’re feeling.

2) Impatience. Impatience is a virtue. Trust me. When I’m stuck on a charter bus full of strangers and have to pee really bad and have successfully made it through my entire life never having used a public bus restroom, I am grateful for the impatience the bus driver shows in navigating as quickly as possible through rush hour traffic. I adore him for it, in fact.

We need a sense of urgency and impatience to solve some of the world’s biggest problems within the next few decades. Fundraisers have spent entire careers trying to figure out how to instill this very sense into potential donors to empower action. Now here comes Generation Y, urgency coursing through our blood. No waiting here. We’re ready to get things done. Just show us how, or let us take the reins.

3) Commitment-phobia. Our lack of loyalty has made employers mad. They have a generally negative view of us, in fact, believing the only thing we’re good for is fixing the faulty computer. Employers invest in our talent and potential and we usually quit on them within two years of starting.

From their viewpoint, Generation Y looks a lot like their 28-year-old son who refuses to make a commitment to a girl, any girl, and settle down already. Employers are dying for a marriage between themselves and Generation Y.

Alas, Generation Y is skeptical of marriage. Our parents have the highest divorce rate out of any generation. After observing such rifts, we want to get it right. We want to avoid the divorces of workplace layoffs, scandal and general all around crap.

For Generation Y, commitment-phobia is more about being realistic about a situation than the lack of desire to work or be loyal. We don’t see the point in staying in a relationship that isn’t mutually beneficial. We’re practical about the extent of our abilities and reach. Millennials approach projects with an attainable goal within reach. There is no long-term commitment, but rather we’re involved with the project to achieve that goal, and don’t find it necessary to stretch it out further.

Just that good.

Categories
Negotiating Work politics

Shut up to get ahead

Update: This post was also published at Damsels in Success.

We all want things in life. Perhaps it’s joining the Peace Corps or maybe it’s grinding on the dance floor with your date. Whatever it is, you have to persuade and influence others to get what you want. There’s one secret to persuasion:

Shut up.

Simply be quiet. And listen.

People don’t care about your opinion anyway. They care about their own opinions. They care about themselves first and moving their own agenda forward. Your agenda can be the leader of the pack. You start by listening.

Lobbyists are particularly good at the art of persuasion. We should all become lobbyists in our lives, in fact. They “are masters at conversations with outcome wrapped into them.” Lobbyists listen. They sit back and observe a situation. Acutely and actively. They have a slew of tools up their sleeve, but rarely use any, preferring instead to painstakingly craft a new tool for each project. The right tool.

This is because every situation and every person is unique. Lobbyists have been doing for years what the mass consumer market is now clamoring to figure out – customization of an experience or interaction. It’s no secret I want to feel special. You want to feel special. We all do. Someone listening to you or me is the easiest way to get our hearts swelling and smiles spreading.

Lobbyists are stealthy creatures, but they don’t lie. They can’t. There is no negotiating power if you lie. Instead, you have to make the truth as attractive as possible. You must minimize negative or potentially harmful situations. While your target is becoming warm and fuzzy inside, position yourself for the win. Learn all you can about the other person, and then use it.

Exhibit the strengths of your proposition so the other party feels good about their decision. Make it so that they would be doing more harm than good by disagreeing with you.

The outcome is one in which everyone is happy, the effervescent win-win.

We’re all racing towards the finish line, clutching the books of our opinions and hopes and desires to our chests, eager to claim first prize. Good lobbyists know every crinkle in the paper, every smear of ink. They know the pages you threw away containing the sordid details of your affair. They pick up the sheets that fly out of your tunnel vision, as you rush haphazardly towards the end. They know what you’ve underlined and what you haven’t even written yet. And they use all of this information so that when you cross the line in fifth place, you’re still ecstatic to have been part of the game.

To get what you want, to be a good lobbyist, you have to understand the rules of this game so well that you can manipulate how the race ends, and what it means to win. To get ahead:

1) First, listen.
2) Observe.
3) Use it.
4) Everyone wins.

All ears, baby.

Categories
Personal branding Time management

The best time-management advice. Ever.

I recently asked Dan Schawbel, personal branding guru, how he gets everything done: “I don’t know how I do it at this point, but I’m passionate about what I do so I make it happen. Is that a fair answer?”

Not only is that a fair answer, but it’s the best time-management advice. Ever.

Dan, just 23 years old, has launched his Personal Branding magazine today. I strongly recommend you head on over to his website to download the PDF for $12.95. All proceeds benefit the American Cancer Society. I’ve downloaded my copy which is chock-full of valuable information from an interview with Donald Trump, to a slew of guest articles that tell you how to reach your full branding potential.

Trust me, you’ll want advice from this “personal branding force of nature.” Go on. Go see for yourself.

Brand passion.

Categories
Career Community Generation X Generation Y Place

The power of place – What do you think?

It was a few months ago when I thought I might leave Madison, WI to move to Chicago where my boyfriend lived. Long story short, I went to visit him, we broke up, and I rode home on the bus, trying to decipher all that had happened in such a short weekend.

When I got home, however – poof! Everything was okay.

As if the city had enveloped me in between its two lakes and brought the east and west side together to meet, and there in the middle, I stood, a bright light shining like a fool, excited merely just to be home. If I were a pedestrian approaching, I would have crossed the street to avoid me. Definitely.

Back to normalcy, I now sit outside a coffee shop. The sun is shining and the sound of cars accelerating from the intersection is absorbed by the tall trees in front of the street. A bicycle’s gears coast down the sidewalk while flip flops playfully smack the pavement. I’ve pulled up my pant legs and the denim folds uncomfortably around my knees. A group of suits has moved their meeting to this coffee shop and the woman across from me acts as a mirror: laptop out, papers on the table, sunglasses propped atop her head. A few blocks away, State Street is alive with its teenagers shopping and homeless begging and street performers entertaining.

A breeze arrives on my back and spreads to my arms just when the sun is too warm. The breeze brings with it the freshness of the lakes and the aroma of sundrenched grass. I breathe in, deeply now, and I smell my lotion, with the unmistakable hint of sun block, and then slightly, delicately, the smell of fresh flowers. A bus squeaks to a stop and a motorcycle guzzles loudly past. There is a dog sprawled underneath a table with a man – a musician? – who writes on one slice of yellow notebook paper with two glasses of water sitting next to him.

This is Madison and it’s the city that I love. And I sit here and wonder how I could consider leaving something I love.

Madison defines who I am. I live here because it shows me where I was, who I am, and where I will go. There is much discussion on the influence of Generation Y and Generation X on the workforce, but attention is increasingly being shined on the power of place. Two-thirds of college-educated young adults 25-34, in fact, say they will pick a place to live first. Work comes second.

Certainly for me, place has become the nascent factor over other odds such as timing, stress, and responsibility. As careers take a back seat to relationships, and as it becomes easier to connect with those we care about, it is place that drives our decisions.

You’ve chosen your place to live for a multitude of good reasons. Your city is working really hard to keep you there. Now, why do you live there in the first place? How did you choose? Do you put place before work? Relationships? What are you going to do to give back? How can you, or do you, contribute to your city? Who or what keeps you there?

Let me know your ideas in the comments!

Keeping it in the ‘hood.

Categories
Women

I’m a Damsel in Success

My “Women are the new men” post was just published on Damsels in Success. I’ve joined Damsels in Success for professional women as one of their fifty Forum women, and will be writing a monthly post for their site. A big thank you to Damsel’s founder, Harleen Kahlon, for this wonderful opportunity.

If you missed the post the first time round, go read it at Damsels and don’t forget to leave a comment!

What glass ceiling?

Categories
Entrepreneurship Generation Y Inspiration Leadership Management

What it means to be a Gen Y leader

This post was originally published at Employee Evolution.
Update: You can also find the post at The Industry Radar.

It’s a myth that the workplace is turning into one big leaderless state. Just as decisions made by committee often require head banging, life without leaders would be one big headache. Yes, leadership has changed and decentralized organizations are here to stay, but there will always be leaders. We want success. We want to win, and winners have leaders.

Once you’ve tossed aside the crutch of hierarchical authority though, “knowing how to build relationships, use influence and work with others is crucial to achieving the results you seek,” according to Valeria Maltoni, a specialist in connecting ideas and people.

A Generation Y leader inspires by enabling others to be leaders. They know the strengths of those they lead, and exploit those for the success of that person. A Gen-Y leader delegates to help the worker achieve their goals. They are motivated by relationships and have an obsession with seeing others succeed.

By making room for other leaders, “you attract people who aren’t followers, who aren’t looking for the kind of leader who will save them from the anxiety of responsibility,” according to Michael S. Hopkins. And the millennial generation does not follow.

Instead, we create our own content, build our own businesses, do things our way. Be an entrepreneur or die, says Sam Davidson at Cool People Care. For the Gen-Y leader, it isn’t about ego, but about sharing ownership and building a community of ideas. An effective Gen-Y leader helps our generation to embrace entrepreneurship at every level.

A Gen-Y leader is inclusive and collaborative, and not just within their sphere of influence. An isolated organization will perish. Successful organizations are defining themselves as the gateway expert in their field. On the playing field, in this instance, companies must pick the competitor to be a part of their team for bigger and better results. It’s not enough to have a quality product; you must reach out and promote others. Teamwork is no longer just within a company. It’s industry-wide.

As a result, lines haven’t just been blurred; they’ve been pulverized on high in a blender. Competitors are partners, work is play, and boundaries no longer exist. As such, Gen-Y leaders must be leaders by example, and in every aspect of their life, whether family, work, or play.

Generation Y leaders, however, can and will be easily replaced by their peers. We are a starfish generation. Go ahead and try to chop one of us down, and we’ll grow a whole sprawling forest in that person’s place. We’re that strong. We’re that motivated. We don’t respond lightly to pressure or corruption.

A Gen-Y leader’s efforts to maintain influence will be harder for that reason. Especially because it is often our peers doing the chopping. As a generation, we’re remarkably good at calling bull. We have no qualms about holding our leaders up to the light to check for transparency.

Gen-Y leaders then must know themselves first, and project their authenticity. They must also be constantly learning, experiencing, doing, networking, creating, giving. It won’t stop. Our generation won’t put up with selfish thoughts, unethical behavior, or tired ideas. The Gen-Y leader must be constantly on.

That’s how we will become the next great generation. We won’t stop.

Change is in the air; inhale deeply.

The dynamic leadership requirements for Gen Y are causing Masters in Public Administration, MBA and other education degrees to put an extra emphasis on leadership. 

Categories
Business Career Entrepreneurship Generation Y Inspiration Leadership Management Networking Workplace

Advice from top Executives, Presidents, and CEOs

We won’t all be Steve Jobs, but many of us will be the top executives in our respective cities. I recently met with seven of the top Executives, Presidents and CEOs in Madison, Wisconsin. Here are their keys to business and leadership success—

Share your success. It is incumbent on the person being promoted, according to Mark Meloy, President and CEO of First Business Bank, to pull others along with them. Make sure that as you become more successful, your leaders feel that their careers are moving forward as well.

Network to problem-solve. Finding groups that help you problem-solve will save many a headache, according to Brett Armstrong, CFO of the IT company Trident Contact Management. Like if you’re being audited, the group will have your back. But choose your involvement wisely, Armstrong advocates, since you only have a certain amount of time and need to spend it wisely. If you’re only half-involved then that is how people will know you.

Balance… well, it’ll all even out in the end. First, you have to decide if you want a job or a career, according to Mark Meloy. If it’s a career you decide upon, make sure you’re engaging in a two-way street. Work and life won’t always balance out that day, week, or month, but equilibrium will be found. Eventually. Meloy walks the talk at First Business Bank. When his employees go on vacation, they are not allowed access to email and have only limited access to voicemail. The company gives vacation, he says, for a reason.

A vision can’t just be a pie in the sky. A vision must be a concrete vision, according to Donna Sollenberger, President and CEO of UW Hospital and Clinics. To create the right vision, you must find the right direction for your organization to take. To do this, look at the industry trends and listen to your market. Then build a case, a good solid argument, and back it up with data to demonstrate where you need to go.

Entrepreneurs – socialites, control-freaks, risk-takers, and self-promoters. So says Curt Brink, a successful real estate developer. You must not only deal with a wide range of people in entrepreneurship, he argues, but you must also follow through on getting things done. Don’t be afraid to try something new, because once you’ve done it, you then understand how to do it better. A successful entrepreneur likes being in control, but can delegate fully. If you don’t, no one will grow. By the way, Brink was unconsciously promoting his current and past projects the entire time he was talking. That’s called passion. Get some.

Do a lot, and make sure everyone knows. Don’t let anyone pigeon hole your talents, says Annette Knapstein, Vice President of Office Administration at American Family Insurance. Stretch yourself, develop new talents and volunteer for different committees. And then, make sure everyone knows it. If they don’t know, it doesn’t exist.

Leadership is lonely sometimes. A good leader and manager makes effective decisions and communicates clearly, while putting the right people in the right spots. Not always easy, according to Gary Wolter, President and CEO of MGE. To illustrate his point, Wolter told a story about a receptionist he saw year after year. Each morning, the receptionist would say, “Hello, Gary.” Yet, when Wolter was promoted to CEO, the next morning was different. “Hello, Mr. Wolter,” the receptionist said. Leadership fundamentally changes relationships and people expect different things of you. People who were your peers, you now supervise, and while you can still be friendly, you can’t talk about the boss anymore because you are the boss. The support group that you had developed, who had remained loyal to you, and helped you along your journey has changed. Be prepared.

Throw an open door party daily. Reaching out to younger people for fresh air is essential, according to Richard Lynch, President of J.H. Findorff & Son, who had a great sense of the upcoming workforce. He recognizes that young workers are entrepreneurial, and need a flexible and honest environment to work in. He has an open door policy for this purpose and subsequently attracts the brightest young workers.

Speaking of honesty… Surround yourself with people who will tell you that you’re an idiot, says Gary Wolter. Look both inside your organization, and outside, for individuals you can bounce ideas off of, and who can communicate with you effectively and honestly.

Follow the Leader.

Categories
Business Career College Generation Y

Skip grad school. Life is better with experience.

A few weeks ago, I met a twenty-something pursuing an advanced degree in Political Science to become a professor, although he had no real-world experience in politics. I listened to Mr. Poli Sci and then I said, “How can you possibly teach something you haven’t experienced?”

Mr. Poli Sci became quite defensive at this point claiming he had objectivity (!) since he wasn’t personally involved. I tried to think of one successful person in politics that attempted to stand on both sides of the fence. Politics is about having an opinion. It’s the very definition of passion.

In talking to Mr. Poli Sci, I realized he had committed two common Generation Y sins. One, he had a vague interest in a topic, but no passion, fostering an apathetic approach towards life. Two, he went to grad school to fix it. Life is better with experience. Here’s why:

1) Grad school is good on paper, but barely. An education doesn’t allow your competencies to be realistically measured, or allow you to be differentiated among other candidates. An education simply signifies that you have completed a degree. It doesn’t provide the full picture of your marketable skills.

Moreover, an advanced degree may bring you more money, but it’s not guaranteed. What is guaranteed is the extra stress your additional student loans will create and the regret you’ll feel for wasting your efforts when you don’t end up using your degree. Seems barely worth it considering “grad school is a confidence-killing daily assault of petty degradations.”

2) Employers look for experience, so should you. Real-world experience reigns supreme over schooling. Every time. Your experience in the real-world interacting with real people and real situations allows you to be uniquely suited towards a particular position. Of course, you need education and knowledge to put places on a map. But then you have to go live life to arrive at a destination.

Sure, Mr. Poli Sci would be a good professor, but never great. Great professors have fervent opinions, they know intimately the subject matter upon which they speak, and they have formed a deep respect for the other side. Most importantly, they’ve formed these opinions as the result of real-world experience.

3) Objectivity gets you nowhere. It’s easy to be objective when you haven’t risked anything. But success in business is not objective. Decisions are based on the relationships you have with others, and the emotions of how you’ve lived life up until this point. The facts can be laid out in front of you, but it is ultimately the experiences you’ve had that determine an outcome.

4) It’s better to do something, instead of just learn about it. Why, exactly, are so many of us in such a hurry to re-institutionalize ourselves? I spent years in college yearning to be done with school. Especially the flash card part.

Going to grad school is not having the guts to get on with life. You’re not telling corporate America anything by indulging in a larger map. You’re just making it harder to figure out which road to take. Want to give the finger to the establishment? Go blog. Go start your own business. Go to work every single day and rock every single day.

Preparation is hesitation. Action is change.

Categories
Generation Y Philanthropy Volunteering

Research reveals philanthropy is just like sex, sort of

I volunteered last Thursday, walking people through the food pantry, keeping track of their points, because we didn’t have enough other volunteers. The food pantry is just like a grocery store. Clients can choose their own food based upon a point system that is roughly equal to dollars.

My second client is a young Hispanic woman who doesn’t speak English. She smiles politely whenever I ask a question. Her two or three year old son sits in the front of the cart. I can’t get him to smile. I have little patience for kids lately and figure it must be his naptime.

I gesture wildly to try and explain what I’m saying, realize the same smile remains on her face, and pull what little Spanish I know out of memory. Packs of Jello are 3 packs for 1 point. I can’t remember the last time I’ve eaten Jello.

“Tres por uno punto” I say.

I tickle her son as she chooses among the different flavors. Nothing. I think he actually glares at me. I decide I don’t care if the little monster smiles or not. At least he’s not screaming.

I volunteer when I forget why I do what I do. When no money has come in for our campaign and my committee members don’t return my phone calls. When I decide to ignore the piles that need to be filed and I can’t stand one more minute in my office.

Recent studies, The Chronicle of Philanthropy reports, show “donating to charity activates the same brain responses that evoke the pleasurable sensations associated with sex.” Which is why when everything goes so wrong, giving is oh-so-right. Philanthropy is like sex. I can equate just about everything to sex, so this doesn’t surprise me. With philanthropy and sex there are two universal truths:

It’s no longer fashionable to wait.
Despite statistics that show Generation Y is one of the most involved, I still run into young workers who aren’t on the pleasure train. You don’t have to be rich or bored to make a difference. Too many people believe they will wait “until…”, to donate or volunteer: until you’re successful, until you have time, until your loans are paid off, until you make enough money, until you move, until the mortgage is paid, until the kids are grown, until you die.

Truth is, there’s never a good enough time to start. Like exercise (or sex!), philanthropy should be part of your daily regime to become a better person.

The more you give, the more you receive.
A local philanthropist I know tells about the difference between the Sea of Galilee and the Dead Sea. While both seas are fed by the same river, the Dead Sea is oppressively dark and people drive miles out of their way to avoid it. The Sea of Galilee, on the other hand, is clear and beautiful. The only difference between the two is that the Dead Sea takes in everything it receives and nothing is given away. The Sea of Galilee, however, has an outlet, and for every drop that comes into the sea, another drop is given away.

Volunteering or donating helps the person you give to and by giving, you feel good as well. The pleasure of giving is at once both selfishly indulgent and selflessly divine.

I’m not thinking about any of this, however, as I walk the mother and son through the last aisle in the pantry. I’m anxious to leave and I watch the clock, worrying if I will make it to the post office on time after work.

The mother finds some cheddar cheese in the cooler, as her son plays with one of the jello boxes. I hold onto one end of the box and shake it lightly back and forth in his hand, whispering “cha-cha-cha.” His eyes light up and he smiles. Finally. Then I smile too. And what do you know, that makes my day.

Give + Receive = Bliss

Categories
Career Entrepreneurship Generation Y Knowing yourself Networking Women

I met Penelope Trunk today

I got to meet Penelope Trunk, of Brazen Careerist fame, in person today. That’s because Penelope lives where I live, in the great city of Madison, WI, and I thought the least stalkerish way to meet would be to invite her to come to one of my networking events. She graciously did just that, and spoke to a small group of us over ravioli and stale breadsticks. And when I say spoke, I mean she almost made somebody cry.

Penelope is tough.

Authentically tough, blatantly honest, and wearing some of the dirtiest shoes I’ve seen at a networking event in a long time. I loved every second of it. We all did. Trying to figure out what you want to do in life? Try stuff out. Shop around. Think you’re content? Content is boring; there’s probably something wrong with you. Found your passion already? Set crazy ambitious goals. People like to be pushed to their limits and that’s what Penelope did. She pushed each and every one of us to go farther, reach deeper and come out triumphant. Except for the woman who almost cried.

If you missed it and are lucky enough to live in Madison, WI, come to the next event I invited Penelope to speak at, the Madison MAGNET Networking Breakfast. You can skip the coffee that morning.

Don’t forget to read my related post: “Personal branding, accountability, and how to just be yourself already.”

Categories
Accountability Career Knowing yourself Marketing Personal branding

Personal branding, accountability, and how to just be yourself already

I’ve worked hard over the past two years to change my image. I used to dumb myself down, play my looks up. It was easier that way. I didn’t have to buy any drinks in college, for instance. That was my brand, an image that wasn’t who I was or wanted to be. But it worked, so I kept on.

Until my boyfriend told me I wasn’t interesting enough. Until I came home from a meeting one day, furious for not speaking my mind. Until I had one scary frickin’ visit to the ER. Yeah, those life-threatening events, they’ll get you every time.

I sat down to think about who I really was, proceeded to have a quarter-life crisis, and made some tough decisions. They weren’t decisions that were visible. I didn’t quit my job, or become celibate, or move across the country to pursue reality television. But I did slowly, painfully, change and start to brand myself differently.

Personal branding is your personality, who you are as an individual and “the sum of other brands that you either own, work for or touch in some distinct way.” It’s about being you, and marketing the heck out of it.

You, who is reliably manipulative, can’t make a commitment if your life depended on it, and won’t go to bed until you clear the next level in your video game. You, who is only working until you have a baby, hopefully two, so you can stay at home and take care of your family. You, who works eighty hours a week and must separate your jelly beans into color-respective piles before eating.

Branding is marketing those very gems of your personality. That’s not hard to do. Just be yourself. If you’re acting like someone you’re not, then it will come back to haunt you, like when the infatuation wears off in a relationship, and it is at that moment your girlfriend finds your box of hair-regeneration pills in your underwear drawer. Whoever you are, it’s really hard to change, so you win by just being you from the start.

And sometimes, inevitably, you lose. Like this guy.

Branding is inextricably linked to accountability. If you do a good enough job of marketing yourself a certain way, people will start to believe you. So much so that when you mess up, or step out of your brand, it will make others uncomfortable.

I wouldn’t worry too much about this. Instead, focus on how you define accountability and your own comfort level with your actions.

Our lives are out in the open for all to see. Who you are at your job is who you are at the bar is who you are at the gym is who you are during sex is who you are at the company picnic is who you are at, well, you get the idea. Politicians do cheat on their wives. CEOs are bad parents. Artists are erratic friends. So, what? They’re good at their passions, and at the end of the day, we’re all doing the best we can in the circumstances given.

Your image reflects on your company, friends, and family. You, however, need to be accountable to yourself first. If you’re dancing on the tables at the bar, and worried about getting caught, either you have something personally wrong, or you need to find a different job that accepts your lack of inhibition. If your Facebook photos might get you in trouble, take them down, or decide you want to work at a place where they don’t care about that sort of thing.

The lines between work and play are increasingly blurring, and if you’re one person during the day and a different one at night you have to be proud enough to market the heck out of it. If you’re not comfortable, you need to learn more about who you are. You are in control of your brand.

My mother used to tell me, “Remember who you are,” whenever I left the house. People with integrity and confidence don’t worry about “getting caught,” because they know who they are. They know that dancing on tables is acceptable to them, or that their Facebook pictures show another layer of their onion. And if it’s not okay to them, they act accordingly.

In summary, to rock the branding/accountability boat:

1. Know yourself.
2. Be yourself.
3. Love it.
4. Repeat.

By the way, I still enjoy receiving free drinks, because I’ve realized I’m okay with using my looks… Sometimes.

Be yourself, or perish, yo.